Brad Avery

Brad Avery


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Distribution Roundup: Hydration Brands Expand in Retail

HFactor expands in the Northern California and Texas markets while Liquid I.V. adds 516 Costco stores nationwide. Additionally, cold brew coffee maker Madrinas has picked up more than 700 Walmart stores and CELSIUS announced placement in DICK's Sporting Goods.

Winter Fancy Food Show 2019 Recap: Rebrands, Acquisitions, and Expansions

Winter Fancy Food Show 2019 was not only an opportunity for brands to launch new innovations, but new initiatives as well. The annual trade show hosted by the Specialty Food Association earlier this week in San Francisco saw beverage brands announce comprehensive rebrands, acquisitions, and new sales strategies. This is some of what we saw.

BevNET Live Winter 2018 Video: Beating the Break Room

According to The Compass Group, the average person today spends between 46 and 50 hours per week at work and U.S. unemployment is at its lowest since 1969 at just 3.7 percent. Today, the break room has suddenly become a tantalizing proposition for CPG food and beverage brands.

BevNET Live Winter 2018 Video: How Independent Brands Are Driving Growth

We are riding a “blossoming new wave” of beverage where consumers are breaking from conformity and embracing diverse categories according to SPINS VP of brand growth solutions Andrew Henkel, who broke down how the evolving beverage landscape during a presentation at BevNET Live Winter 2018.

In the Courtroom: FDA Confiscates CBD Edibles at Arizona Smoke Shop

The FDA confiscated CBD edibles at an Arizona smoke shop last week, taking products manufactured by companies Hempful Farms and CBD Living Water; Jammin Java loses appeal over Marley Coffee trademark and must pay $2.4 million; Monster Energy lead counsel dismissed in Bang/VPX lawsuit.

Sipp Rebrand Embraces Better-For-You Platform

Last month, Sipp announced a comprehensive rebrand, including a packaging redesign of its slim cans and a reformulation to cut calories and sugar in half. The announcement comes as Sipp rolls out its organic sparkling water line Sipp Infusions.

CBD Retailer Aligns with Brands, Emphasizes Education

Cannabidiol (CBD) is enjoying its moment as one of the hottest ingredients in the food and beverage industry. But even as regulations on hemp production have been lifted and more states adopt pro-cannabis stances, consumer education remains a key concern for the nascent CBD market.

Distribution Roundup: BrainJuice Enters Whole Foods and GNC

Cognitive function brand BrainJuice saw its retail footprint rise from 150 to nearly 4,000 stores last year, adding Whole Foods Market and more than 1,000 GNC stores this month; Coca-Cola names Boxed exclusive retailer for Smartwater alkaline and antioxidant lines.

Lifeway Charts Path to Renewed Growth with ‘2.0’ Plan

Feeling the pain of a declining sales amidst a dairy backlash, kefir maker Lifeway Foods is preparing a new internal restructuring project that brings a mix of tried and true strategies and new unventured grounds for the 33 year old brand.

BevNET Live Winter 2018 Video: Keeping a Mature Brand Vital with Fiji Water

As Fiji receives free media play via musicians and late night television skits, its owner The Wonderful Company continues to put in the legwork to maintain its vitality. In this clip from BevNET Live, Fiji president Elizabeth Stephenson walks through how Wonderful is keeping a mature brand like Fiji at the top of the conversation.

BevNET Live Winter 2018 Video: Building Trust Between Investors and Founders

When investors and entrepreneurs clash, it can be a recipe for disaster. But when the partnership is honest and supportive, it can be the key to taking a business to the next level. In this clip from BevNET Live Winter 2018, REBBL CEO Sheryl O'Loughlin and BIGR Ventures co-founder Duane Primozich talk about how they have developed the traditional investment/brand dynamic into a true friendship.

Soylent Launches Reduced Calorie ‘Bridge’ Line

Meal replacement maker Soylent’s natural use occasion is clear: three meals a day, three reasons to purchase a Soylent. Now as the brand moves into the mainstream retail environment, the company is creating new use occasions for its growing consumer base with Soylent Bridge, a new low calorie snacking line

The Top 10 Most Read BevNET Stories of 2018

It's time to look back at the past year by reminiscing on the exciting innovations, landmark deals, and major developments that changed the beverage industry. And there’s no more objective way to do that than list to our most read articles of 2018.