Three former Nutrabolt executives will be able to keep their jobs at functional beverage brand Recess after a Texas federal judge rejected a request for an injunction from their former employer, so long as they do not share or use confidential information in their new roles.
Shakeology, the premium protein mix brand launched by wellness company BODi, has partnered with broadline distributor KeHE and launched into 80 Sprouts Farmers Market locations across the country.
Non-alcoholic beverage sales maintained a steady growth curve in the first half of May, as dollar sales rose 2.5% in the 52-week period ending May 16, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
The better-for-you beverage brand first founded by former First Lady Michelle Obama and led by L.A. Libations is rolling out a rebrand for its 16.9 oz. PLEZi Hydration line, with plans to focus fully on a cross-generational opportunity in sports drinks, having dropped its original kids juice line.
Adult NA cocktail maker Little Saints is mounting a concerted effort to grow across its home state of Florida, launching 120 ABC Fine Wine & Spirits stores across the Sunshine State next month, marking the startup’s largest retail expansion to date.
Typically, consumers seeking relief for menstrual cycle pain and discomfort need to scour the drugstore aisles. The Cycle, a startup functional beverage brand now available nationwide in Sprouts, wants to put PMS relief right in the checkout aisle.
Olipop is unveiling its first major brand refresh since its launch in 2018, debuting an updated label design as part of a new marketing and creative initiative positioning it as “The feel good soda.”
Co-branded Fallout beverages provided Jones Soda with a jolt of revenue growth in its Q1 2026 earnings this week, as the company posted a 193.9% year-over-year increase to $12.4 million, up from just $4.2 million the year before.
Flavored water brand Hint is looking to turn hydration from a chore into something people can’t wait to do with its latest marketing campaign, MMMMM Water, a series of ads built around the slogan “Water For People With Tastebuds.”
April brought healthy growth to the non-alcoholic beverage sector, as the category reported dollar sales up 2.3% in the 52-week period ending May 2, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Functional beverage brand Pop & Bottle has established its business through innovative matcha and coffee lattes. Now, the brand is targeting a different use occasion with Matcha Hydration, a coconut water-infused line launching this month in Sprouts stores nationwide.
When Beyond Meat announced in January that it had developed its first ever beverage product, a protein drink line called Beyond Immerse, it was a move that appeared to come out of left field.
Women’s health brand The Cycle, which produces a line of RTD beverages designed around the menstrual cycle, is rolling out nationwide in Sprouts Farmer Market stores this week with its full four-flavor line.
When the Coca-Cola Company announced in October 2020 that it planned to discontinue its iconic zero calorie cola brand Tab, Adam Burbach hardly expected he’d be spending the next six years of his life fighting to bring the drink back.
