PepsiCo’s Pure Leaf Iced Tea brand is teaming with tennis star Amanda Anisimova for a new campaign themed around the ways that “taking a meaningful break can be a game changer.”
Liquid Death is facing two proposed class action lawsuits, both taking aim at the brand’s claims that its energy drinks contain “0g sugar” despite its use of allulose, a sweetener that has been classified by the Food and Drug Administration (FDA) as a sugar.
Bones Coffee Company has named former Celsius president and CEO Gerry David to its board of directors, the Florida-based brand announced this month.
Beekeeper Coffee is welcoming a slate of pro athlete investors, with nine new names coming to the RTD brand’s cap table including NBA stars Draymond Green and Anthony Davis, and Klutch Sports Group founder and CEO Rich Paul.
Collagen-infused tea maker Pretty Tasty is entering all Target locations nationwide, following rollouts with Sprouts Farmers Market and LifeTime Fitness earlier this year.
The non-alc category remained “healthy” but reported dollar sales growth of 3% in the two-week period ending August 8, compared with +3.5% in the four-week period, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
A Zevia stakeholder is urging the better-for-you soda brand to seek an immediate sale of the business, arguing that the company is more valuable as an asset than a public company after it “missed the category it helped create.”
In the five years since The Coca-Cola Company paid $5.6 billion to purchase next-generation sports drink BodyArmor, it hasn’t always been smooth sailing for the brand, which was famously started by serial entrepreneurs Mike Repole and Lance Collins, along with co-founder Kobe Bryant.
Functional beverage brand RYSE is defending itself against allegations made in a proposed class action lawsuit, calling claims that its Clear Protein line contains less than the advertised protein content “baseless.” RYSE was sued by California resident Daniel Ruchman in May. In a statement to BevNET, RYSE founder and CEO Nic Stella called the claims false and said the business intends to fight the lawsuit.
Congress is getting more serious about finding a regulatory solution for the hemp beverage market, with two U.S. representatives filing a new bill today aimed at establishing a proper framework to allow brands to stay legal.
While beverage makers are in a race against time to preserve legal standing for intoxicating hemp products, a majority of state Attorneys General are urging Congress to stand firm on the upcoming November ban.
Westrock Coffee Company has declared that it “no longer requires capital,” for its national coffee manufacturing platform, as the business reported its fifth consecutive quarter of EBITDA growth during its Q2 earnings report this week.
Black Rifle Coffee Company’s wholesale and direct-to-consumer businesses led to a strong 12.8% net sales increase in Q2 2026, the company announced in its latest earnings report this week.
Functional beverage maker RYSE is facing a proposed class action suit alleging that its clear protein drinks contain 6% to 11% less whey protein than the advertised 22 grams per 500mL.
