The way consumers are approaching the bottled water category is transforming, from the packaging formats they’re most likely to buy to the amount they purchase.
After nearly 15 years running a beverage services firm, Bob Groux is taking to the brand side with the launch of Gutsi, a new gut health friendly functional beverage brand trading on the public markets.
Costco is bringing a slate of new innovations to its warehouses this Spring, as several brands have announced expansions in the national club chain.
The lifestyle sports nutrition business is launching a limited edition co-branded 7UP Lemon Lime flavor, its first cross-brand release with a KDP portfolio partner.
As yerba mate’s profile in the U.S. continues to grow, Los Angeles-based startup Pablo’s Mate is feeling bullish that it can help grow awareness for the tiny brand as it prepares for a big marketing push this summer.
After submitting a draft registration statement last year, Suja Life Inc. has filed for a U.S. initial public offering (IPO), revealing total 2025 revenue of $326.6 million.
Citizens of Fremont, Ohio can still get a legal buzz after a judge in Sandusky County blocked the state’s intoxicating hemp ban within city limits. The ruling could now jeopardize the ban in the rest of the state.
The clear protein line launched as a DTC and TikTok Shop exclusive earlier this year, but now is making its brick-and-mortar debut in Target, introducing a chain-exclusive flavor called Golden Whip with the expansion.
Carton packaging innovator Tetra Pak broke ground on a new facility at its U.S. and Canada headquarters in Denton, Texas last month as part of an expansion of its Product Development Center.
More than half a year after Pacific Northwest-based brand Kombucha Town filed for bankruptcy protection, the brand has been acquired by Boom Chaga owner The Better For You Company (BFYC).
After seeing some slowdown at the beginning of last month, non-alcoholic beverage sales remained “healthy and stable” with light acceleration in the two-week period ending March 21, 2026. according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
The sustainably-packaged beverage brand is releasing a limited edition variety of its Passion Fruit & Peach Green Tea flavor featuring Tarte’s logo, while the cosmetics brand is releasing tie-in maracuja juicy lip vinyls.
As clear protein has opened the doors of possibility for functional beverage innovation, category-blurring brand Protein2o believes it was ahead of its time. Now, the brand is looking to seize the moment with P2X, a new premium “Advanced Hydration” line, launching this month in Target stores.
The average consumer’s relationship with alcohol has radically evolved over the last several years, and premium cocktail mixer brand Q Mixers is eager to evolve alongside them with its first functional innovation.
