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The organic iced tea brand has launched Awaken Cold Brew Tea, a line of energizing teas containing 120 mg of caffeine per 12 oz. can. Available in Strawberry Spark, Tropical Takeoff and Honeydew Lime Lift flavors, the drinks are made with a yerba mate and green and white tea, with 17 grams of sugar and 80 calories in each serving.
Food sales are suffering, although energy drinks and nutrition shakes are resilient, as high fuel prices “weigh on consumers” and depress convenience channel foot traffic, according to a new equity research report from investment banker Jefferies.
PepsiCo chairman and CEO Ramon Laguarta said the company is “acting with urgency” to improve its North America business as the division disappointed despite overall strong net revenue growth in its Q3 2026 earnings report Thursday.
As its annual sales surpass $100 million, premium bottled water maker Icelandic Glacial is ready to move on from its two-decade long master distribution agreement with Anheuser-Busch InBev (ABI), declining to renew a contract that is scheduled to expire next summer.
Lucky Energy is spinning the wheel on a fresh brand identity, unveiled today at the NACS Show in Las Vegas. But a whole lot more than luck is going into its revamped brand strategy. The redesign is built around the theme that “Every day is a miracle."
Coca-Cola’s premium water brand is getting back into sparkling water with a new line in bottles and cans, but the company says it’s not a response to Topo Chico’s production issues.
According to the company, the hydration drink is “fizz-free” and will hit retail shelves in early 2027.
Non-alcoholic beverage sales stayed “healthy and broadly stable” through the two-week period ending September 19, 2026, according to the latest analysis of NielsenIQ scanner data by Goldman Sachs Equity Research.
THC beverage brand Cann is teaming the Austin City Limits Music Festival, becoming the first microdosed THC tonic brand to be sold at the annual event.
Gehring returns to Coke after roughly two years at Monster Energy Company, which he joined in 2024 as Chief Growth Officer.
Arizona Attorney General Kris Mayes is suing Botanic Tonics, maker of the Feel Free brand of kratom and kava shots, claiming the company illegally sold its products as “energy drinks” without disclosing the potential risk of addiction.
Protein bar brand MET-Rx is making the leap into RTD with the launch of its MET-Rx 44g High Protein Shake line, debuting online this week. The shakes come in Strawberry Shortcake, Vanilla Milkshake and Chocolate Milkshake flavors. Each 14 oz. bottle contains 44 grams of protein, 6 grams of fiber and up to 2,500 mg of electrolytes, and will retail for $3.47.
The functional beverage maker has hired Matthew Sztab as Chief Commercial Officer and Graham Goeppert as SVP of Digital Commerce & Media, signaling the company’s intent to bolster its sales and ecomm divisions after bringing in former Beatbox executive Zech Francis to run marketing earlier this year.
Online grocery competitors Instacart and Gopuff are joining forces, as the companies announced today that Gopuff will join the Instacart Marketplace and utilize the Instacart Carrots Ads platform to power advertising on its own app in the U.S.