Brad Avery

Brad Avery


Brad is a Reporter for

Contact Information »

Posts by Brad Avery

HOP WTR Pushes East with Constellation Brands’ Backing

Nootropic-infused sparkling water brand HOP WTR announced this week it has achieved 500% growth in its first full year on the market, with its retail footprint now reaching 17 U.S. states. Launched as an online exclusive last year, California-based HOP WTR is now available in all BevMo! locations in California, Washington and Arizona.

Wildwonder Closes $2.1M Seed Round, Moves to Cans

San Francisco-based functional beverage maker Wildwonder announced this week that it has closed a $2.1 million seed round which will fund the brand’s expansion on the West Coast and beyond.

Odwalla Brand Acquired by Investment Firm

Investment firm Full Sail IP Partners announced today it has acquired the Odwalla brand from The Coca-Cola Company. Terms of the transaction were not disclosed. This is the first acquisition for Connecticut-based Full Sail, which aims to be “an acquirer of leading brands” with a “sector agnostic” approach to building its portfolio, according to CEO Alan Kravetz.

Kite Flies Into U.S. Market with Adaptogenic Botanical Beverages

Having spent the past year building its Canadian business and navigating a series of supply chain disruptions, Toronto-based sparkling botanical beverage brand Kite is making its U.S. debut this month in California and the Midwest.

Don’t Quit! Builds Momentum in Southern California

Don’t Quit!, a better-for-you protein drink brand developed by fitness lifestyle company Body By Jake and L.A. Libations and distributed by Keurig Dr Pepper (KDP), is gearing up for its next stage of growth after strong early sales in Southern California have provided “proof of concept” for its line of clean label beverages, the company announced today.

Leveling Up: P.E. Firm True Acquires Majority Stake in Sneak Energy

U.K.-based private equity firm True. announced this week that it has acquired a majority stake in direct-to-consumer energy drink maker Sneak Energy for an undisclosed sum. The deal is intended to fuel Sneak’s international expansion as it grows its ecommerce business and makes advances into European brick-and-mortar accounts.

Molson Coors to Expand La Colombe Distribution Nationwide

Nearly a year after entering an exclusive 10-year distribution partnership with Philadelphia-based coffee roaster La Colombe, Molson Coors Beverage Company announced this week that it is taking the brand’s RTD coffee products nationwide in the conventional channel and big box accounts, including Kroger, Walmart, Target and HyVee alongside multiple West Coast regional grocers.

Survey: Food Industry Makes Progress on Diversity with Room to Improve

After last year’s reckoning on racial injustice across America prompted a look into widespread inequity within the food and beverage industry, companies appear to be making progress on their diversity, equality and inclusion (DEI) goals, according to a new study by Deloitte Insights and FMI - The Food Industry Association last month.

VIDEO: NBA All-Star Kyle Lowry Talks Business Goals with Functional Water Investment

Since October, Nirvana Water Sciences Corp. has aimed to disrupt the functional beverage set with a new brand built around muscle building supplement HMB. Acquiring exclusive rights to the ingredient, compiling a team of industry veterans and preparing for a nationwide expansion next year, the company is now sweetening the deal with NBA All-Star Kyle Lowry, who last week joined the company as an equity investor and member of its Ambassador Board of Directors.

Under NestFresh Umbrella, New Barn Preps Expansion

In June, plant-based food and beverage brand New Barn Organics was acquired by national egg producer NestFresh in a move that promised to allow both companies to provide a broader range of products and give the brand a new runway for growth. Nearly three months later, that promise is taking shape.

New Funding, Viral Videos Fuel Growth for Poppi

Prebiotic soda maker Poppi announced today that it has raised $13.5 million in a funding round backed by existing investor CAVU Ventures and a roster of celebrities from across the music, film and professional sports industries.