Colorado-based CBD drink maker Defy LLC filed a lawsuit last month against Tennessee-based hydration beverage brand Defiance Fuel, claiming the latter company infringed on its trademarks; A new lawsuit against 75 members of Dairy Farmers of America’s (DFA) leadership team is accusing the co-op of extortion and cartel-like tactics; Family of late Hansen’s Beverage Co. founder Hubert Hansen were awarded $17 million in a ruling against The Coca-Cola Company and Monster.
Brew Dr. Kombucha is expanding its interest in functional ingredients with Tranquil, -- a new line containing 25 mg of CBD per 14 oz. bottle that is launching this week at stores in Oregon and Washington. The products feature flavors modeled after the Oregon-based kombucha maker’s existing Ginger Lemon, Superberry and Clear Mind SKUs.
Colorado-based private equity firm Capitol Peak Partners and New York-based firm Kohlberg Kravis Roberts & Co. (KKR) are set to acquire “substantially all” assets of Borden Dairy Co. following a successful $340 million bid for the bankrupt dairy producer, the company announced Friday.
Health-Ade Kombucha announced today the launch of Health-Ade Booch Pop, a line of kombucha-based prebiotic drinks that marks the brand’s first product extension into shelf-stable sets. Health-Ade co-founder and CEO Daina Trout said the line is the first new innovation outside of kombucha and is centered around the concept of “Feel Good Bubbly Beverages.”
This week during BevNET & NOSH Virtually Live, several food and beverage brands had the opportunity to showcase their companies in a virtual Brand Showcase room, where they could interact with attendees and exchange contact information. But Jomaree Pinkard, co-founder and CEO of Hella Cocktail Co., saw an opportunity to use the online platform to get a vital message out to the industry.
Yerbaé Partners with Pepsi-Cola Bottling of New York; Natalie’s Expands Holistic Line with Publix; Mad Tasty Launches Direct-to-Business Program Online; Waterloo Adds Publix and Greenwise Market; So Good So You Launches 4-Pack Shots in Publix; Iconic Kids Adds New Retailers; Béla Adds Albertsons, The Better Health Stores; Shroomi Adds Whole Foods SoCal; TEN Alkaline Spring Water Adds Cans to UNFI, KeHE
Expanding its platform beyond the RTD space, LifeAID Beverage Co. announced today the launch of LifeAID Go!, a line of single-serve powder drink mixes which will debut online this week. Go! features powdered versions of the brand’s ImmunityAid and FitAid SKUs, which co-founders Orion Melehan and Aaron Hinde said are among the brand’s top selling beverage products.
Northern California regional brands Go Girl Energy and Silk Road Soda Co. announced this week they have merged to form Go Roads, LLC The company will seek to expand both product lines outside of the Golden State with rebranded and reformulated offerings.
Massachusetts-based Ocean Spray Cranberries is aiming to meet the growing demand for relaxation beverages with CarryOn, a new line of hemp-infused sparkling waters which launched this month in a pilot run. The new line features two varieties: Descend, a blueberry flavor containing L-Theanine and 20 mg of CBD, and Elevate, a grapefruit flavor containing choline and 10 mg of CBD.
Kickback Expands SoCal with Los Angeles Distributing; Doctor D’s Launches Canned Line in Over 1,200 Stores; Goodwolf Water Kefir Makes Distribution Gains; KeHE to Carry Alkaline88 Aluminum Products; Lumen Adds Whole Foods; Elemental Beverage Co. Adds Whole Foods
Nestlé announced in a press release today it is seeking to divest several core products and services from its Nestlé Waters North America unit, including regional spring water brands, its purified water business and its beverage delivery service ReadyRefresh.
Birch water maker TREO announced this month it has raised $5 million in a financing round which will support a distribution expansion focused in the Northeast. According to founder and CEO Robert Golden, the company quietly closed the financing round -- which consisted entirely of individuals including friends and business partners involved in real estate -- late last year.
Kitu Life Super Coffee has signed a master distribution agreement with Anheuser-Busch InBev (AB) that will place the brand on DSD trucks nationwide, the company announced today. AB’s investment arm ZX Ventures will also take a minority stake in the brand, pending the closure of an open funding round.
Though the entrepreneurs and judges may have been miles apart, the Showdown must go on. Twelve beverage startups competed today in the New Beverage Showdown 19 Semifinals, an online pitch slam held ahead of BevNET and NOSH Virtually Live which will take place June 23 and 24. Six finalists were chosen to move on to the next round.