Brad Avery

Brad Avery


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Posts by Brad Avery

The New, New Niches Part II: Brands Target eSports

While fitness enthusiasts are off pursuing the physical challenges of CrossFit and Spartan Race which we explored yesterday --elsewhere, technology has allowed a new type of “athlete” to emerge and a new avenue for brands to reach them and their fans.

Bear Squeeze Raises $715,000 in Pre-Seed Round

Ketogenic meal shake startup Bear Squeeze has raised $715,000 in a pre-seed round led by AccelFoods, giving the brand a financial edge as it prepares to launch via ecommerce this spring.

PepsiCo Launches Drinkfinity in U.S.

After a pilot run in Brazil, PepsiCo’s customizable pod-based beverage format Drinkfinity is now available stateside, launching exclusively through the brand’s website last week.

Coke Reports Strong Revenue Growth in Fourth Quarter

The Coca-Cola Company came out strong in Q4, reporting 6 percent organic revenue growth following a year of restructuring and cross-category portfolio expansion. The company expects that momentum to carry into 2018.

HR Complicit in Harassment, Say Women Suing Monster

Five former Monster Energy employees suing the company for sexual harassment and discrimination say they’ve been both heartened and “overwhelmed” by support they’ve received since speaking publicly about their cases last month.

KonaRed Partners with L.A. Libations

The Santa Monica, Calif.-based beverage incubator announced last week a strategic partnership with coffee maker KonaRed to give the brand the weight in the market it needs to grow in an increasingly-crowded category.

Keurig Acquires Dr Pepper Snapple Group

This morning Keurig Green Mountain, a subsidiary of JAB Holding Company, announced a $18.7 billion merger with Dr Pepper Snapple Group. The deal came with a payout for DPS shareholders of $103.75 per share.

Winter Fancy Food Show 2018 Video: Kona Deep Looks to Make Waves

Kona Deep, which recently completed a $5.5 million fundraise that will help expand its distribution and production capabilities, is working to educate consumers on how deep ocean water can provide quality hydration from a sustainable source.

CEO Giannella Alvarez Leaves Harmless Harvest

After two years with the company, CEO Giannella Alvarez has left Harmless Harvest, the company confirmed this week. An interim CEO is in place but has not been named publicly.

Sleep Supplement Som Launches Online

SOM is a sleep-aid dietary supplement sold in 8.1 oz. cans in original and zero sugar varieties. The formula contains magnesium, vitamin B6, l-theanine, gaba, and melatonin to help give consumers a deep, restful slumber.