Brad Avery

Brad Avery

Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

In-Depth: Why Amazon Scooped Up Whole Foods

In a deal that’s shaking the shopping experience for consumers, retailers, and food and beverage companies, Amazon’s scooping up of Whole Foods for $13.7 billion on Friday has hardened talk of large-scale disruption in the way consumers buy their groceries.

Amazon Announces Plans to Purchase Whole Foods

Amazon announced Friday that it will acquire Whole Foods Market for $42 per share in an all-cash transaction valued at approximately $13.7 billion, including Whole Food’s net debt.

BevNET Live Summer 2017: Day Two Recap

If day one of BevNET Live Summer 2017 offered the goods on how to innovate and scope out the future of the beverage industry, day two was a crash course in the nitty gritty details of monetizing that future.

BevNET Live Summer 2017: Day One Recap

The delivery of the message was softer, with a few jokes thrown in, but the connective lesson from presentations at Day One of BevNET Live Summer 2017 was quite clear and quite serious: In a rapidly changing world, your business needs to keep up the pace or get stuck in the past.

Press Clips: Rowdy Mermaid Sees Rapid Growth

Rowdy Mermaid sees rapid growth in lead up to $2 million Series A round; The New York Times probes cold brew; Massachusetts coffee shop sells Donald Trump-themed "Covfefe Coffee"; NIH delivers more bad news about diet soda in latest study.

AriZona Gets Into Zero-Calorie Bubbles

The new line, AriZona Sparkling, is set to launch in metro-New York with a nationwide launch in select stores slated for later in the summer. AriZona describes the line as a “sophisticated take on bubbles” that includes five flavors; Strawberry, Pineapple Coconut, Orange Grapefruit, Lemon Lime, and Black Raspberry.

Analysts: A PepsiCo/Vita Coco Deal Would Reshape Coconut Category

Last week a Reuters report that PepsiCo was in talks to acquire Vita Coco maker All Market Inc. had the beverage industry buzzing over what could be yet another billion-dollar acquisition of an entrepreneurial beverage company by a strategic giant.

People Moves: Crowley Joins Soylent

KeVita's former chief strategy officer Bryan Crowley joins Soylent as president, Stumptown taps former Boombotix CEO Sean Sullivan for top positions after Ricci departure, Jacqueline Harrigan leaves marketing post at Agua Brands as the company partners with an agency.

Press Clips: Bai Creative Moves In-House, Fake RC Cola Tweet Goes Viral

Bai CMO Michael Simon discusses the company's decision to move creative in-house; Twitter bans a fake RC Cola parody account after its political tweet goes viral; Nutrition Policy Institute members call for energy drink caffeine caps; Nostalgia helps drive a Clearly Canadian revival; USA Today reports on the rise of craft soda

DrinkMaple Adds New Funding, Makes Distribution Gains

Last month, the Vermont-based maple water brand announced it had received $250,000 in funding from Vermont venture capital firm FreshTracks Capital as part of a $4.35 million Series A round that was led by venture capital firm Cleveland Avenue.

In the Courtroom: Odwalla Class Action Dropped

Consumers drop Odwalla "evaporated cane juice" class action suit, Hint asks for a stay on lawsuit challenging its "all natural" claims, Lakewood Organic Juices faces challenge to its "cold pressed" and "fresh pressed" claims in new class action suit.

True Nopal Forms Joint Venture with Suntory International

Fourteen months after cactus water brand True Nopal signed an exclusive international distribution deal with U.K.-based Lucozade Ribena Suntory Limited (LRS), the companies are tying the knot with a joint venture, True Nopal Ventures LLC. The new partnership is intended to boost True Nopal’s sales in the U.K. and Ireland.