Brad Avery

Brad Avery


Brad is a Reporter for

Contact Information »

Posts by Brad Avery

Evy Tea Rebrands, Pivots to Cans

Boston-based Evy Tea is introducing a new identity for its ready-to-drink cold brew teas, changing the brand name to simply “Evy” and rolling out new packaging with updated label designs in 12 oz. aluminum cans.

Banana Wave Acquired by Investment Issuer Eat Beyond

Canadian investment issuer Eat Beyond Global Holdings Inc. announced today that it has signed a letter of intent to purchase Florida-based plant-milk brand Banana Wave, marking its first acquisition. According to the terms of the deal, Eat Beyond will acquire all outstanding share capital of Mylk Brands Inc., a British Columbia-based corporation which owns Banana Wave producer Fresh Start Beverage Company.

Kara Goldin Replaced as CEO Amid Exec Shakeup at Hint

Hint, Inc. CEO Kara Goldin and COO Theo Goldin have been removed from their c-suite roles at the flavored water brand, according to sources close to the company. Hint’s board of directors made the decision this week to reassign the Goldins, who founded the brand in 2005, to unspecified new roles at the company.

Beak & Skiff Looks to Establish CBD Line with Wegmans Launch

Best known in its home state, Lafayette, New York-based Beak & Skiff Apple Farms has been making and selling apple-based products for over 110 years. Now, as the U.S. hemp industry opens up and expands, the family-owned company is turning to the once prohibited cash crop as a major new avenue for growth.

People Moves: Health-Ade’s Justin Trout Exits, David Yarmoff Named COO

Health-Ade Kombucha co-founder and longtime COO Justin Trout has left the company. The California-based kombucha brand announced his departure this week as newly appointed COO David Yarmoff slides into the role; Also, Swedish plant-based milk maker Sproud named Sara Berger as its new Global CEO this week.

NielsenIQ: Non-Alc Beverage Sales Decelerate But Remain Strong

All channel non-alcoholic beverage sales slowed down but remained “very strong” during the period ending November 6, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research. Dollar sales were up 10.8% in the two-week period, compared to 12.1% in the four-weeks. On a two-year stack basis total dollar sales grew 24%.

DAVIDsTEA Co-Founder Returns to Loose-Leaf Category with Firebelly Tea

Best known as the co-founder of Canadian loose leaf tea brand DAVIDsTEA, David Segal announced today the launch of his latest project, Firebelly Tea, an ecommerce premium tea and accessories brand. Co-founded with Shopify president Harley Finkelstein, Firebelly specializes in high quality teas in sustainable packaging, made without artificial ingredients or flavors.

Video: Yerbae’s New CMO Aims to Define the Brand Identity

Plant-based energy drink maker Yerbae announced this month the addition of Brian Neumann as its new CMO. This is the first c-suite level position for Neumann, a former brand manager and associate director for The Kraft Heinz Company, where he oversaw national advertising campaigns for the Heinz ketchup brand.

CELSIUS: Domestic Expansion Fuels Triple-Digit Q3 Growth

Having posted consistent triple-digit retail growth over the past several months, energy drink brand CELSIUS reported quarterly revenue grew 157% to $94.9 million during its Q3 earnings call this week.

Earnings Roundup: Jones, Alkaline Water Co. and Reed’s Each Post Double-Digit Growth

Jones Soda reports double-digit Q3 growth and announces plans to move ahead on cannabis launch with eyes on early 2022 rollout; The Alkaline Water Company is seeing results from its sponsorship deal with Shaquille O'Neal, helping to reaffirm end of fiscal year guidance; Reed's is seeing high demand but also high inflation costs.

Riff Closes $2.5M Series Seed Round

Oregon-based coffee brand Riff announced today that it has closed a $2.5 million series seed round with investors including former NFL tight end Vernon Davis and Continental Grain COO and former Anheuser-Busch president Dave Peacock. This latest financing round opened in 2019 and has provided the startup company with a stream of spendable capital to support its growth initiatives over the past two years.

PepsiCo to Rebrand MTN Dew Rise Energy Following Court Order

PepsiCo announced yesterday it will drop “Rise” from the name of its MTN Dew Rise Energy line, signaling a temporary win for cold brew coffee maker Rise Brewing Co. in the company’s legal challenge over claims of trademark infringement. The product will be renamed “MTN Dew Energy.”

Beliv Targets U.S. Expansion with Big Easy Acquisition

Latin American beverage tech company Beliv announced this month that it has acquired New Orleans-based probiotic beverage maker Big Easy, giving the multinational company a foothold in the U.S. market. Terms of the deal were not disclosed.

ReserveBar to Acquire Minibar Delivery

A pair of beverage alcohol e-commerce platforms are merging. E-commerce luxury spirits platform ReserveBar announced today that it will acquire Minibar Delivery, a marketplace that offers on-demand delivery of beer, wine and spirits. The transaction is expected to close this week. The companies declined to disclose a sale price.