Electrolyte beverage brand BrightFox announced this week it has received new investment from Hartbeat Ventures, the venture capital firm founded by actor and comedian Kevin Hart. Terms of the deal were not disclosed.
Investment firm Full Sail IP Partners announced today it has acquired the Odwalla brand from The Coca-Cola Company. Terms of the transaction were not disclosed. This is the first acquisition for Connecticut-based Full Sail, which aims to be “an acquirer of leading brands” with a “sector agnostic” approach to building its portfolio, according to CEO Alan Kravetz.
When Zoe Sakoutis and Erica Huss launched their latest venture, Earth & Star, last year with a line of mushroom lattes, the intent was always to build the brand into a “mushroom platform.” Over a year later, the vision is taking shape.
Having spent the past year building its Canadian business and navigating a series of supply chain disruptions, Toronto-based sparkling botanical beverage brand Kite is making its U.S. debut this month in California and the Midwest.
Don’t Quit!, a better-for-you protein drink brand developed by fitness lifestyle company Body By Jake and L.A. Libations and distributed by Keurig Dr Pepper (KDP), is gearing up for its next stage of growth after strong early sales in Southern California have provided “proof of concept” for its line of clean label beverages, the company announced today.
U.K.-based private equity firm True. announced this week that it has acquired a majority stake in direct-to-consumer energy drink maker Sneak Energy for an undisclosed sum. The deal is intended to fuel Sneak’s international expansion as it grows its ecommerce business and makes advances into European brick-and-mortar accounts.
Nearly a year after entering an exclusive 10-year distribution partnership with Philadelphia-based coffee roaster La Colombe, Molson Coors Beverage Company announced this week that it is taking the brand’s RTD coffee products nationwide in the conventional channel and big box accounts, including Kroger, Walmart, Target and HyVee alongside multiple West Coast regional grocers.
After last year’s reckoning on racial injustice across America prompted a look into widespread inequity within the food and beverage industry, companies appear to be making progress on their diversity, equality and inclusion (DEI) goals, according to a new study by Deloitte Insights and FMI - The Food Industry Association last month.
Uncle Matt's Organic has received authorization for 2,500 new retail doors; NERD Focus partners with Glazer's Beer & Beverage in Texas; Monaco Cocktails adds Sam's Club stores; KRISP Drinks partners with Giant Foods; Sunwink lands key natural partners and widens online presence.
Since October, Nirvana Water Sciences Corp. has aimed to disrupt the functional beverage set with a new brand built around muscle building supplement HMB. Acquiring exclusive rights to the ingredient, compiling a team of industry veterans and preparing for a nationwide expansion next year, the company is now sweetening the deal with NBA All-Star Kyle Lowry, who last week joined the company as an equity investor and member of its Ambassador Board of Directors.
In June, plant-based food and beverage brand New Barn Organics was acquired by national egg producer NestFresh in a move that promised to allow both companies to provide a broader range of products and give the brand a new runway for growth. Nearly three months later, that promise is taking shape.
Prebiotic soda maker Poppi announced today that it has raised $13.5 million in a funding round backed by existing investor CAVU Ventures and a roster of celebrities from across the music, film and professional sports industries.
As consumers’ cravings for quality cocktails continue to grow, New York-based startup AVEC is hoping to bring a premium experience to the market with its line of better-for-you sparkling mixers.
This month, beverage technology company Cirkul announced that it has closed a $30 million series B round, led by AF Ventures. Launched in 2018, Cirkul is a Florida-based brand which markets a proprietary water bottle utilizing an unique cap which slowly adds concentrated flavor cartridges into the water as the consumer sips.
