U.K.-based private equity firm True. announced this week that it has acquired a majority stake in direct-to-consumer energy drink maker Sneak Energy for an undisclosed sum. The deal is intended to fuel Sneak’s international expansion as it grows its ecommerce business and makes advances into European brick-and-mortar accounts.

Nearly a year after entering an exclusive 10-year distribution partnership with Philadelphia-based coffee roaster La Colombe, Molson Coors Beverage Company announced this week that it is taking the brand’s RTD coffee products nationwide in the conventional channel and big box accounts, including Kroger, Walmart, Target and HyVee alongside multiple West Coast regional grocers.

Uncle Matt's Organic has received authorization for 2,500 new retail doors; NERD Focus partners with Glazer's Beer & Beverage in Texas; Monaco Cocktails adds Sam's Club stores; KRISP Drinks partners with Giant Foods; Sunwink lands key natural partners and widens online presence.

In June, plant-based food and beverage brand New Barn Organics was acquired by national egg producer NestFresh in a move that promised to allow both companies to provide a broader range of products and give the brand a new runway for growth. Nearly three months later, that promise is taking shape.

Prebiotic soda maker Poppi announced today that it has raised $13.5 million in a funding round backed by existing investor CAVU Ventures and a roster of celebrities from across the music, film and professional sports industries.

As consumers’ cravings for quality cocktails continue to grow, New York-based startup AVEC is hoping to bring a premium experience to the market with its line of better-for-you sparkling mixers.

This month, beverage technology company Cirkul announced that it has closed a $30 million series B round, led by AF Ventures. Launched in 2018, Cirkul is a Florida-based brand which markets a proprietary water bottle utilizing an unique cap which slowly adds concentrated flavor cartridges into the water as the consumer sips.

Last week, plant-based cheese and butter maker Miyoko’s Creamery emerged victorious in what could potentially be a landmark legal case for dairy and meat alternative CPG brands. However, the fight ahead is anything but cut and dried.

In this week's distribution roundup: Karuna expands to Sprouts Farmers Market; Kendall Jenner’s 818 Tequila is now in nine states, Flow Water partners with Honickman in New York and the Mid-Atlantic, Picnic Brunch expands across Texas, SelvaRey Rum partners with Republic National Distributing Co. and more.

Cannabis-infused “social tonic” maker Cann has partnered with Swedish pop star Tove Lo for its latest product launch: Peach Passionfruit Maté, a limited edition caffeinated beverage infused with THC.

Canadian cannabis producer Tilray Inc. has acquired a majority stake in dispensary chain MedMen in a $165.8 million deal, the company announced today. As part of the deal, Tilray will acquire 75% of the California-based cannabis retailer’s outstanding secured convertible notes.