California-based spirits brand Løs Sundays Tequila announced today it has closed a $3.5 million Series A funding round closed out by CircleUp Growth Partners. Founded in 2017, Løs Sundays Tequila primarily markets its line of spirits -- which includes Blanco, Reposado and Coconut tequila varieties -- to younger consumers with a focus on women.
Rise Brewing Co. is taking PepsiCo to court. The nitro cold brew coffee maker filed a lawsuit in the U.S. District Court for the Northern District of Illinois yesterday alleging that PepsiCo violated its trademark when it launched MTN Dew Rise Energy, a new energy drink which rolled out to stores this spring.
Here’s another marker that life is approaching a post-pandemic “new normal”: the reintroduction of free samples in grocery stores nationwide. To the relief of brands, who have long relied on sampling to win customers, many retailers announced plans this month to allow brands back in-store for product demonstrations.
Ready-to-drink cocktail maker Ohza announced today it has closed a $4 million funding round led by CircleUp Growth Partners. The financing is expected to help the brand scale nationwide as it partners with distributors such as Southern Glazer’s Wine & Spirits and Breakthru Beverage group.
“Powerful branding, international exposure, and strong Environmental, Social, and Governance (ESG) credentials” are just three of the qualities making Oatly a major player in the plant-based food and beverage space, according to a new equity research report from Credit Suisse.
The phrase “food desert” gets used a lot, but when it comes to New Mexico it can be a tad more literal. On Thursday, New Mexico Fresh Foods (NMFF) will host a ribbon cutting ceremony to help change that, celebrating the opening of its new high pressure processing (HPP) tolling facility -- the first in the state.
Better-for-you CSD brand New Wave Soda is going national. The brand is currently available in about 2,000 stores nationwide and expects to be in roughly 8,000 doors by the end of the year, founder and CEO Nat Noone said; Cold-pressed lemon water brand Lemon Perfect is doubling down on DSD as it seeks to grow its retail footprint to 15,000 doors nationwide by the end of the year.
As consumers “hunkered down” last year amid the pandemic, demand for new food and beverages was very much up, according to IRI’s New Products Pacesetter report examining the performance of 2020’s new product launches.
Cirona Labs, a cannabinoid manufacturer and supplier for food and beverage brands, announced today that it has raised $1.5 million in an oversubscribed seed round, led by LiDestri Food & Drink, BevSource and Sweetener Supply.
Hard tea seltzer maker Owl’s Brew has named TV host and activist Jeannie Mai as its chief brand officer, helping guide the company’s marketing and grow awareness.
CG Roxane, the maker of Crystal Geyser Alpine Spring Water, is shoring up its sustainability credentials as the company prepares to open a new East Coast rPET production plant next year and launches a new integrated marketing campaign highlighting its environmental efforts.
In this weeks distribution roundup: Tru Inc. launches its functional seltzers at Massachusetts grocery store chains, Weird Beverages signs its first DSD agreement, and updates from Jones Soda and Take Two.
Redesigning an established brand identity is no easy task. But for Health-Ade Kombucha, the company decided it was best to simply follow its gut. The California-based company announced today a comprehensive brand refresh across its entire product line, featuring new, brighter labels and updates to its messaging to emphasize its functional benefits.
Virgo Investment Group announced today that it has invested an undisclosed sum in L.A. Libations-owned brands Arriba and orro. The move comes as the beverage incubator focuses on developing and scaling its own in-house brands, while Virgo’s initial investment could potentially be the first of many, the company said.
