Repositioning itself as a functional offering, better-for-you soda maker Sipp has discontinued its entire portfolio and relaunched with a new line of seltzers made with antioxidant-rich ingredient camu camu. The rebranded Sipp products went on sale this month on Amazon and will roll out to retailers in the Tri-State area next year.
Joyride Coffee has secured a partnership with food and beverage service provider Aramark Corporation to cover distribution and equipment service for both existing and future office accounts, the company announced Friday. Under the terms of the deal, Aramark has acquired all assets of Joyride’s delivery business and will create a new division, called Joyride by Aramark.
Celsius Adopts DSD for Target Stores; Rowdy Mermaid Launches Ecommerce Platform; Hubble Adds HiTouch Distribution, Expands Whole Foods; Tea of a Kind Launches New Flavors in Southeast and Midwest; The Bitter Housewife Adds PacNW; KÖE Kombucha Adds SoCal 7-Eleven
Molson Coors Beverage Company has taken a minority stake in ZenWTR, the sustainably packaged bottled water brand launched earlier this year by serial entrepreneur Lance Collins, the company announced today. Terms of the transaction were not disclosed.
As the fast casual dining industry has seen an influx of new chains with focuses on rising food trends, Tractor Beverage Co. is hoping to rise with the tide by introducing better-for-you alternatives to the traditional soda fountain. In 2018, the brand launched at restaurant trade shows with a broad, multi-category portfolio of organic, non-GMO beverage products.
In the competition for sports drink market share, Gatorade’s Bolt24 is pumping up its offense. The functional hydration sub-line will roll out a new ad campaign this month taking aim at rising competitor BodyArmor, calling out the Coke-backed brand by name.
As special purpose acquisition companies (SPACs) targeting the CPG sector have experienced a sudden surge in interest this year, Clayton Christopher is the latest food and beverage industry veteran to join the party, joining with Capstar Partners as a co-sponsor and board advisor in Capstar Special Purpose Acquisition Company
Delivering on its promise to expand beyond alcohol into an “around the clock” beverage platform, Molson Coors Beverage Company announced this week the launch of four new non-alcoholic product lines across multiple categories that are set to begin rolling out in the coming months.
L.A. Libations Hires Kroger’s Michael White, Promotes Shah and Orr; Jones Soda Appoints Mark Murray as President; Nutrabolt Names New Chief Digital Officer, CMO Exits; Matt Swenson Takes Director of Coffee Role at Nestlé; Vita Coco Names Halima Aden “Chief Coconut Officer” to Support Global Initiative
In anticipation of its roll out into retail later this year with an aggressive multi-category product launch, California-based startup Golden Tiger is angling to ride the trend for immunity and anti-inflammatory functional drinks to fast success with a line of organic beverages that promote “bioactive curcumin” as its leading health ingredient.
Plant-based food and beverage maker Califia Farms announced today that it has named CPG industry veteran Dave Ritterbush as CEO. The company’s founder and longtime chief executive Greg Steltenpohl is set to remain on the board as an Executive Director.
Swoon, a New York-based maker of zero sugar cocktail mixers and syrups, is stepping into the ready-to-drink sector with the launch of a sugar free lemonade line this month. The new line is available in three flavors: Classic Lemonade, Pink Lemonade (made with strawberries) and Half & Half (made with tea).
As the COVID-19 pandemic has effectively shuttered the office channel for beverage providers, Joyride Coffee Distributors has temporarily ceased operations as it finalizes a deal to secure new financing, the company told BevNET this week.
Kaló Hemp Seltzer Partners with PepsiNY; EBOOST Expands to Over 2,500 Locations; CellDration Water Partners with Kroger, Adds 1,100 Doors; Liquid I.V. Launches Energy Multiplier in Costco; KÖE Kombucha Builds on Immunity Trend; Better Booch Expands in Whole Foods; Pop & Bottle Enters Walmart, 7-Eleven; Play Mode Enters UNFI; Natalie’s Rolls Out to Target
