Columbia, SC — January 20, 2026 — Von Payne Spirits, the most awarded infused bourbon in the world, is excited to announce a new distribution partnership with Aleph Wines, a leading craft beverage distributor based in South Carolina. This collaboration will bring Von Payne Black to retailers, bars, and restaurants across the state, expanding the brand's presence in one of the Southeast's most dynamic spirits markets.
Von Payne Black has quickly become known for its bold flavor profile, an all-natural black currant infused bourbon, and its signature gargoyle pour spout, an iconic design that captivates consumers and drives strong on-shelf performance. The brand's rapid growth domestically and internationally, including recent expansion into the UK and Poland, underscores its appeal among whiskey enthusiasts and craft spirits drinkers worldwide.
"We're thrilled to partner with Aleph Wines to introduce Von Payne Black to South Carolina," said Shawn Harlan, Vice President of Sales & Marketing at Von Payne Spirits. "Aleph's reputation for championing premium craft brands aligns perfectly with our mission, and we believe South Carolina's vibrant beverage culture is an ideal market for Von Payne. This partnership represents an exciting next step in our continued expansion across the United States."
Aleph Wines has built a strong presence in the Southeast by representing innovative and high-quality craft wines and spirits. With deep relationships across key on and off premise accounts, Aleph Wines is well positioned to support Von Payne Black's entry into the state's competitive spirit's landscape.
"We're honored to add Von Payne Black to our portfolio," said Ingrid Chambas, Vice President at Aleph Wines Corp. "This is a standout product that performs exceptionally well in both retail settings. Its unique character and award-winning profile make it a great fit for the discerning South Carolina consumers."
Von Payne Black has consistently demonstrated exceptional sell-through velocity in every market it enters, driven by its award-winning flavor profile, striking packaging, and unmistakable gargoyle pour spout that commands attention on the shelf. Retailers across multiple states report rapid turnover and repeat consumer purchases fueled by the brand's strong visual impact, trial-to-loyalty conversion, and word-of-mouth momentum. This performance has positioned Von Payne Black as one of the fastest-moving premium infused bourbons in the craft spirits category, delivering both immediate excitement and sustained pull-through for partners.
About Aleph Wines
Founded in 2000, Aleph Wines is a craft beverage distributor committed to representing outstanding wines, spirits, and specialty products across South Carolina. With a focus on quality, education, and market impact, Aleph Wines partners with producers to elevate brand presence and support long-term growth.
About Von Payne Spirits
Von Payne Spirits is a premium whiskey company known for its gothic allure, innovative flavors, and iconic gargoyle pour spout. Its flagship product, Von Payne Black, is a blend of bourbon and natural black currant that delivers a bold, unforgettable taste experience. Beyond whiskey, Von Payne represents a lifestyle of daring exploration—inviting drinkers to embrace their alter ego and expand the possibilities of the night.
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