Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

From DSD to CBD, The Alkaline Water Co. Plots Diverse Water Strategy

As the bottled water category has witnessed disruption from sustainably packaged water brands, M&A activity among premium brands and innovation in the form of functionality, The Alkaline Water Company is aiming to do it all. Founded in 2012, the Arizona-based, publicly-traded beverage company owns the Alkaline88 brand, which over the past few years has expanded its portfolio from bulk jugs of 8.8 pH water to include sustainably-packaged lines, flavors and CBD-infused drinks.

Re-Phocus: Brand Debuts New Look Amid Nationwide Expansion

Seeking “a little more pop on the shelf,” caffeinated sparkling water brand Clear/Cut Phocus has introduced refreshed packaging, which is rolling out now amid a nationwide expansion for the Kentucky-based brand. The new cans feature a cleaner graphic design with more saturated coloring and the added slogan “Naturally Energizing Sparkling Water.”

Innovation Foods to Build $45M Facility for Oatly Production

As Oatly scales its U.S. operations, Millville, New Jersey-based Innovation Foods announced this month that it is building a new $45 million processing and packaging facility to produce plant-based aseptic and extended shelf life beverages for the Swedish oatmilk maker.

Rowdy Mermaid Launches Mushroom-Based Adaptonic Line

Rowdy Mermaid is extending its portfolio of functional beverages beyond kombucha with its new Adaptonic line of sparkling immunity beverages. The tonics, launching this month, are made with fruit, botanical herbs and Reishi mushrooms.

PATH Building Bridge Beyond “Water” With New Identity, Investors

Looking to take the company to the next stage in its mission to help the environment through sustainable packaging, bottled water maker Pathwater has rebranded as PATH, a move that comes as the company completes a celebrity-backed funding round and rapidly scales its retail footprint.

Health-Ade Launches Line of Kombucha-Based Mixers

Health-Ade Kombucha is further expanding its platform with Health-Ade Mixers, a new line of kombucha-based cocktail bases launching this spring. The new line, which is rolling out as a Whole Foods Market exclusive, is made with kombucha and additional ingredients, including simple syrup, bitters and juice, to create a unique style of cocktail mixer.

Pepsi Announces Mango as First Permanent Flavor in Five Years

PepsiCo announced today the launch of Pepsi Mango, the core brand’s first permanent flavor addition in five years. The new product, available in regular and Zero Sugar varieties, will roll out nationwide next week. Pepsi Mango will launch primarily in grocery, mass and convenience retailers and will be available in 12-packs of 12 oz. cans and 20 oz. bottles.

AMAZ Relaunches with Canned Yerba Mate Line

Plant-based beverage brand AMAZ Project announced this month a brand refresh, featuring the launch of a new line of organic sparkling yerba mate drinks. The new drinks are available in three flavors: Acai Blueberry, Peach Mango and Lemon Ginger.

High Hops: Non-Alc Brands Look to Create a Category Around Hops

This nascent space has seen an influx of innovation within the past two years, including startups such as HopTea, HOP WTR, Aurora Superior Sparkling Beverages and Oregon Hop Springs, as well as offerings from beer brewers like Urban Chestnut Brewing Company and Snake River Brewing. Even non-alcoholic beer brewers have gotten on board with the trend.

Spindrift Goes Hard with Spiked Sparkling Water Line

In its ongoing mission to be the leading premium sparkling water brand on the market, Spindrift is going hard. The Newton, Massachusetts-based beverage brand announced today the launch of Spindrift Spiked, an alcoholic hard seltzer line rolling out to stores next month.

The Alkaline Water Co. Accused of Fraud in Lawsuit

Minneapolis-based brand management firm Castello is taking The Alkaline Water Company to court, alleging the publicly traded beverage maker failed to make payments and fraudulently misrepresented its ability to “produce products of sufficient quality to meet retailer standards.”

Nielsen: Monster Outpaces Energy Category

Sales of Monster Energy outpaced the overall energy drink category in the two-week period ending February 27, according to an analysis of Nielsen data by Goldman Sachs Equity Research. Monster saw U.S. dollar sales rise 8.6% year over year in the two-week period to $5.74 billion, declining slightly from 9.8% in the four-weeks and 11% in the 12-weeks.