Tequila exports dipped last year for the first time since 2009, just as the higher end segments driving years of double-digit growth began to lose steam.

For decades, the Japanese distilled beverage shochu has been mislabeled in the U.S. as Korean soju, but a new law is clearing up the difference for consumers— and clearing a path for category growth.

Former Patrón Tequila founders and Southern Glazer’s Wine and Spirits (SGWS) leadership have teamed up to launch a Texas-based spirits company, slated to introduce its debut product in April.

U.S. craft spirits topped $7.9 billion in sales in 2022, growing 5.3% in value and 6.1% in volume, but slowed considerably from the year prior, according to a new report.

After nearly nine months of an ugly public legal battle, Sean “Diddy” Combs and Diageo have settled disputes over allegations from the music mogul that the brands he collaborated with Diageo on— Cîroc Vodka and DeLeon Tequila— received worse treatment because of his race.

Off-premise spirits sales hit $21.1 billion in 2023 according to market research firm NIQ. Spirits dollars, excluding ready-to-drink cocktails, remained flat with volume down, showing the significant contribution of canned cocktails to the category.

We chatted with co-founder Moises Guindi and master distiller Ivan Saldaña about what guides their innovation strategy, where they see opportunity beyond agave spirits, and why they don’t let category structure influence their releases.

In a move that confirmed growing consumer thirst for what was once a niche spirit, last year the U.S. Tax and Trade Bureau (TTB) announced that it is on the cusp of releasing an official definition of American single malt whiskey, the first new spirit category to be defined in several years. As producers await the official standard, we checked in with several leading brands about what it means and what comes next.