Pisco Brands Say It’s Time To Change The Spirit’s Narrative. Here’s How.
For some spirits, a signature cocktail is a gateway to consumers. For others, it’s something of a dead end.
Ferron Salniker
Spirits Editor
Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.
Posts by Ferron Salniker
Whisky Innovator Compass Box Kicks Off New Era With Refreshed Core Lineup
With whiskey sales in decline, many brands are making bold moves. For Compass Box, a scotch whisky company known for innovation, that means orchestrating its biggest change since its foundation in 2000.
Spirits Distribution: Casa Del Sol Expands Reach; Ponyboy Slings and Hella Cocktail Dig In Regionally
Our latest distribution roundup finds Eva Longoria’s Casa Del Sol securing a national deal with Southern Glazer’s Wine & Spirits and Hella Cocktail Co’s new RTD margarita line building a California footprint, while Ponyboy Slings celebrates a packaging refresh with bigger moves into Nashville and Kentucky.
Pepsi Calls On Captain Morgan For RTD Cocktail Debut
PepsiCo is coming for The Coca-Cola Company’s co-branded canned cocktails, announcing a new partnership yesterday with Diageo-owned spiced rum Captain Morgan.
Diageo Adds Ritual Zero Proof to Expanding Non-Alc Portfolio
Diageo has purchased leading non-alc spirit Ritual Zero Proof, the company announced today.
Betting On Texas Spirits, Patrón Founder Acquires Waterloo Gin
Billionaire spirits empresario John Paul DeJoria is expanding his portfolio announcing today the purchase of Waterloo Gin for an undisclosed sum.
CGA: D.C. Tops Nevada In Cocktail Consumption, Hotel Guests Going NA
With the election looming, is it too much of a surprise that Washington, D.C. has overtaken Nevada as the number one U.S. location for cocktail consumption? That’s according to new data from NIQ-owned on-premise data firm CGA.
NIQ: Total Bev-Alc Sales Declines Ease Through Labor Day Weekend
The latest data set from NIQ showed a modest improvement in sales declines for total BevAlc in the two-week period before September 7, which included a tepid labor day weekend, according to analysis from Goldman Sachs Equity Research.
Report: Craft Spirits Face First Decline in Recent History
In 2023, U.S. craft spirits faced the first dip in sales, volume and share in recent history according to data from the 2024 Craft Spirits Data Project, released today by the American Craft Spirits Association (ACSA) and Park Street.
Coca-Cola, Bacardi Launching Rum Cocktail RTD in Limited Markets
The Coca-Cola Company is expanding its reach in bev-alc with another ready-to-drink canned cocktail (RTD).
From RTDs to Rum: How Spirits Are Rebranding In a Saturated Market
Across oversaturated retail shelves, bev-alc brands are under pressure to stand out.
A Drink With…Meghan Ireland, WhistlePig’s Chief Blender
We talked with Meghan Ireland, WhistlePig’s chief blender, about how the company culture fosters experimentation, where she finds inspiration, and even what opportunities Dry January brings. Answers have been lightly edited for clarity and length.
Flaviar Acquires Speakeasy Co., Boosting B2B Business
Bev-Alc marketplace Flaviar has acquired industry fulfillment service provider, Speakeasy Co., bolstering its B2B capabilities as it aims to become a multi-billion-dollar global bev-alc e-commerce player. Terms of the cash and stock deal were not disclosed.
Bump Williams: New-to-World Brands at Forefront of Spirits RTD Growth; Sales Trends Slow By More Than Half
Spirits-based ready-to-drink (RTD) products will face a challenge to maintain double-digit growth rates in 2025, including a decluttering of items at retail in order for the segment to remain healthy, according to Bump Williams Consulting’s (BWC) monthly report.