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Vanessa Hudgens and Oliver Trevena Host Star-Studded Celebration for Caliwater’s Nationwide Launch at Pura Vida Miami
PRESS RELEASE posted by CALIWATER
FOR IMMEDIATE RELEASE
Vanessa Hudgens and Oliver Trevena Host Star-Studded Celebration for Caliwater’s Nationwide Launch at Pura Vida Miami
Brooklyn Beckham, Gregg Sulkin, Hannah Stocking, Love Island cast members and leading influencers celebrate the brand's national expansion at Pura Vida Miami’s new West Hollywood location.
Caliwater, the cactus water brand co-founded by Vanessa Hudgens and Oliver Trevena, celebrated its nationwide launch at Pura Vida Miami with an exclusive event at the lifestyle café brand’s new West Hollywood location on Monday, November 2.
Hosted by Hudgens and Trevena, the celebration brought together celebrities, models, influencers and tastemakers, including Brooklyn Beckham, Gregg Sulkin, Hannah Stocking and cast members from Love Island.
The partnership brings two of Caliwater’s signature flavors, Watermelon and Wild Prickly Pear, to Pura Vida Miami locations nationwide, expanding the brand’s presence in premium café, hospitality and wellness settings. Pura Vida Miami operates more than 50 locations across seven states and Washington, D.C.
“We’ve always believed Caliwater has an opportunity to bring something different to the hydration category, and partnerships like this help us introduce the brand to more people in their everyday lives,” said Oliver Trevena, Co-Founder of Caliwater. “Pura Vida has built an incredible community around its food, beverage and lifestyle experience, making it a natural partner for us. We’re excited to bring Caliwater to their guests nationwide and continue building the brand through partnerships that share our vision.”
Guests enjoyed Caliwater refreshments alongside Pura Vida Miami’s signature offerings, celebrating two lifestyle-driven brands with a shared focus on quality, hospitality and community.
The collaboration marks another milestone in Caliwater’s national expansion, building on the brand’s growing retail distribution, hospitality partnerships and culturally driven collaborations that connect Caliwater with consumers beyond the traditional beverage aisle.
ABOUT CALIWATER
Caliwater is a functional hydration beverage brand co-founded by Vanessa Hudgens and Oliver Trevena. Made from sustainably sourced prickly pear cactus water, Caliwater delivers antioxidants, vitamins and five naturally occurring electrolytes in a light, refreshing drink. The brand is plant-based, vegan, Non-GMO Project Verified, kosher and gluten-free, with no artificial sweeteners or additives.
Caliwater's flavor lineup includes Wild Prickly Pear, Watermelon, Blood Orange, created in partnership with Demi Lovato; Dragon Fruit, created in partnership with Benson Boone; Pineapple; and Ginger + Lime, with kid-friendly pouches available in select flavors. Sustainability is central to the brand, as prickly pear cactus requires up to 80% less water than traditional crops.
For more information, visit drinkcaliwater.com.
ABOUT PURA VIDA MIAMI
Founded in 2012 by husband-and-wife team Omer and Jennifer Horev, Pura Vida Miami is an all-day café and lifestyle brand with a growing national footprint. With more than 50 locations across Florida, New York, California, Maryland, Virginia, New Jersey and Washington, D.C., the brand has evolved from a single Miami Beach café into a multi-state concept rooted in quality, hospitality and community.
Known for its vibrant menu, Pura Vida offers a thoughtfully curated selection of avocado toasts, pasture-raised egg dishes, chef-driven salads, high-protein plates, wraps, bowls, cold-pressed juices, smoothies, açaí bowls and fresh-baked goods, all made with high-quality ingredients and thoughtful preparation.
Beyond the menu, Pura Vida is designed to be a welcoming third space, a place that exists between home and work where guests can connect, recharge, gather or simply enjoy a moment for themselves. Inspired by Miami's coastal lifestyle, each café features a bright, airy atmosphere that encourages people to linger and fosters a sense of belonging throughout the day. By combining warm hospitality, purposeful design and a distinctive café experience, Pura Vida has become more than a place to eat. It is a lifestyle destination where people come together from morning to evening.
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