Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Ask AI
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Search across the BevNET CPG Media network including BevNET, Nosh, Brewbound, Taste Radio, Nombase and CPG Jobs.

Results open on cpgmedia.com

Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Dierks Bentley's ROW 94 Unveils Trespasser's Proof – First-Of-Its-Kind Bourbon Aged at the Grand Ole Opry

PRESS RELEASE posted by ROW 94

Nov. 3, 2026 at 10:18 pm

XLinkedInRedditFacebookEmail
Report Press Release
whiskeybourbonDierks BentleyNashville
Spirits Companies
  • image-01

Nashville, TN – Nov. 3, 2026 – Multi-platinum entertainer Dierks Bentley is bringing ROW 94 closer to home with three major announcements for his Kentucky straight bourbon brand. During a press conference at the Grand Ole Opry celebrating the Second Annual Dierks Day, Bentley and Justin Willett, VP of Operations, unveiled a new addition to the ROW 94 lineup, Trespasser’s Proof, a limited expression set to arrive in 2027 that begins its final stage of aging today on the hallowed grounds of the Grand Ole Opry. Bentley also announced two new ways for fans to experience ROW 94: the opening of the brand’s first-ever tasting room in downtown Nashville and the launch of The Music Whiskey Trail: Dierks Bentley & ROW 94, a guided tour from Mint Julep Experiences. Both experiences will open to the public this week.

“I’ve spent most of my life trying to get closer to the music, sometimes through doors I wasn’t supposed to walk through,” Bentley says. “That same intense passion for country music is what inspired this bourbon, and getting to bring a little piece of Nashville history into it makes it even more special.”

Marking a major milestone for the brand, Bentley unveiled ROW 94 Trespasser’s Proof, a first-of-its-kind expression and the brand’s most distinctive release yet. Long before he ever took the stage, Bentley was famously banned from Nashville’s most legendary venues for sneaking backstage through guarded doors. A nod to those early days, that same intense passion for country defines Trespasser’s Proof. Beginning at the celebrated Green River Distilling Co. in Kentucky, the bourbon uses the same mash bill as the flagship ROW 94 and ages for a minimum of four years. From there, it is transferred to a secure, off-limits location at the Grand Ole Opry, known only to a select few, to complete its final chapter of aging. Today, the four barrel batch begins that final process at the Opry.

The expression also pays tribute to another of Nashville’s most storied music landmarks: the Ryman Auditorium. Home to the Grand Ole Opry for almost 30 years, the stage of the Ryman, also known as the "Mother Church," was built of hard white oak and sugar maple. A circle of those same woods still graces the current stage, where every artist steps into history. In honor of that legacy, ROW 94 selected staves of the very same wood species to finish Trespasser’s Proof, bringing another piece of Nashville’s musical history into the bourbon. With each barrel developing its own character, the final proof has yet to be determined. The distillery team will sample throughout the aging and finishing process before setting the proof just ahead of bottling. ROW 94 Trespasser’s Proof, a four-barrel batch, is slated for release in early 2027 at a suggested retail price of $100. It will be available online and at select bourbon bars and retailers while supplies last.

Following the press conference, the celebration continued later that night as Bentley returned to the Opry stage for a performance before hosting an after party at the new ROW 94 Tasting Room. Located at the Bode Hotel in downtown Nashville at 401 President Ronald Reagan Way, Nashville, TN 37201, the tasting room is part bourbon bar, part backstage pass. A Dierks Bentley hologram installation anchors the space alongside archival photography from Green River Distilling Co. in Owensboro, Kentucky, where ROW 94 is made. The walls hold authentic tour memorabilia including gear from Bentley’s past tours and autographed guitars.

Opening to the public this Thursday, Nov. 5, the ROW 94 Tasting Room will welcome guests Thursday through Sunday from 4-10 p.m. Guests can start with Flight 94 ($25), featuring a one-ounce pour each of ROW 94, ROW 94 Full Proof and Broken Branches. The cocktail menu pairs familiar classics with original creations, including the Broadway Smoke, made with ROW 94, allspice, walnut liqueur, demerara syrup, and tobacco smoke; Free & Easy, with ROW 94, sweet vermouth, Bénédictine, and bitters; The Front ROW, featuring brown butter-infused ROW 94, espresso, pecan, amaro, and demerara; 615 Sunset, with ROW 94, Aperol, lemon, chili syrup, walnut, and toasted rosemary; and Dierks’ Lemonade, made with ROW 94, raspberry, and lemonade. The menu also features classics like the Music Row Mule, Whiskey Sour, Whiskey Smash, and The Last ROW. ROW 94 T-shirts and trucker hats are also available for purchase.

Beginning this Saturday, Nov. 7, The Music Whiskey Trail: Dierks Bentley & ROW 94 offers fans a chance to experience the Nashville that helped shape Bentley’s career. The three-hour guided experience from Mint Julep Experiences will run every Saturday from 2-5 p.m. for $169 per person, tracing key stops throughout Music Row, Lower Broadway, and the historic Station Inn in the Gulch. Aboard Mint Julep’s luxury fleet, guests will visit Dierks Bentley’s Whiskey Row on Broadway for a signature Dierks’ Lemonade made with ROW 94, the Ryman Auditorium for an inside look at the iconic venue that has been the backdrop for several memorable moments throughout Bentley’s career, and the ROW 94 Tasting Room to sample select expressions and the story behind its creation.

###

About ROW 94 Whiskey

ROW 94 is a Kentucky Straight Bourbon Whiskey, launched in September 2024 by country music superstar Dierks Bentley and crafted with pride at the historic Green River Distilling Co. in Owensboro, Kentucky. ROW 94 uses Three Ingredients and The Truth, reflecting Dierks’ dream to create a bourbon that he and his fans can enjoy on the big nights and everyday gatherings, amplifying the country in us all. It received a Gold medal (94 points) in the 2025 San Francisco World Spirits Competition. Subsequent bottlings include Broken Branches Bourbon and ROW 94 Full Proof.

About Dierks Bentley

After more than 20 years on country’s family tree, Bentley’s most recent album BROKEN BRANCHES follows eight No. One albums, 22 No. One songs and over 9.5 billion global streams, plus 15 Grammy nominations and membership in the historic Grand Ole Opry. In addition to ROW 94, Bentley is continuing the path built from the ground up. As an entrepreneur, he has four locations of the gastropub and live music venue “Dierks Bentley’s Whiskey Row” and Flag & Anthem lifestyle collection “Desert Son.” Closing out the year with tour dates in Las Vegas (12/4, 12/5), Bentley continues to bring high-energy performances and world-class musicianship to fans across the country, earning praise for an experience that was “more than just music. It was a show; it was a spectacle” (Arkansas Democrat-Gazette).

About the Grand Ole Opry

The Grand Ole Opry is the home of country music where artists and fans gather, in person and virtually, to celebrate and be part of country’s past, present and future. Founded in Nashville in 1925 and today the longest-running live broadcast show in the world, the Opry strengthens its roots by constantly evolving. The Opry’s members are country’s most emblematic artists, and the show regularly showcases country music’s top new talent. The Opry welcomes legions of fans to visit the Opry House in Nashville, Tennessee – Music City, USA – to experience one of the 3-7 live shows it hosts per week; take a backstage tour; listen to live broadcasts on opry.com and wsmonline.com, SiriusXM Willie’s Roadhouse, or its flagship home WSM Radio; and watch Opry Live on Saturday nights and Opry content all week long on Circle Country. The Grand Ole Opry is part of Opry Entertainment Group, a subsidiary of Ryman Hospitality Properties (NYSE: RHP).

About Bode Nashville

Bode is a hotel built for group travel, blending the feel of home with a hotel. Whether it’s family or friends, Bode’s spacious suites with full kitchens and multiple bedrooms make it easy to stay together in comfort. Bode Nashville is designed for connection, home to fire pits, a café, and open spaces that bring people together naturally, from breakfast to nightcap. The design features warm materials, innovative layouts, and thoughtful details reflective of the neighborhood. Digital check-in is simple, with team members ready to share local hidden gems to round out the perfect itinerary.

About Mint Julep Experiences

Founded in 2008, Mint Julep Experiences brings destinations to life through thoughtfully curated tours, authentic local connections, and exceptional hospitality. From the legendary distilleries and picturesque horse farms of Kentucky to Nashville’s vibrant culinary and music scene and the historic landscapes of Ireland, we invite guests to discover the people, places, and traditions that make each destination extraordinary. Whether exploring on a guided tour, enjoying a personalized private experience, or traveling with a corporate group, our Louisville, Nashville & Ireland based teams of whiskey experts, veteran tour guides, and city concierges do it all to help you explore the living history of Kentucky, Tennessee & Ireland in comfort and style.

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Black Rifle Puts Focus on Dry Coffee, RTD Takes Background Role in Q3 Earnings

Black Rifle Puts Focus on Dry Coffee, RTD Takes Background Role in Q3 Earnings

Sazerac Acquires Oregon’s Full Sail Brewing for RTD Capacity

Sazerac Acquires Oregon’s Full Sail Brewing for RTD Capacity

Taste Radio: How Celsius Stays Hot — And Avoids Getting Burned by Its Own Growth

Taste Radio: How Celsius Stays Hot — And Avoids Getting Burned by Its Own Growth

SPONSORED POST
TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

Marketplace

Secure Your Variety Pack Line Time for Your Beverage Brand - Contract Manufacturing Partner

Secure Your Variety Pack Line Time for Your Bevera...

View All|Post a Listing

Featured Jobs

Supply Chain Coordinator - Almanac

Supply Chain Coordinator - Almanac

Sales Representative - Eureka Heights Brewing Company

Sales Representative - Eureka Heights Brewing Comp...

National Account Manager - Almanac Beer Co

National Account Manager - Almanac Beer Co

Area Sales Manager - Minnesota - Good Boy Vodka

Area Sales Manager - Minnesota - Good Boy Vodka

Shift Brewer - Indian River Beverage Corporation

Shift Brewer - Indian River Beverage Corporation

Regional Sales Manager, FL & SC - Phillips Distilling Company

Regional Sales Manager, FL & SC - Phillips Distill...

View All Jobs|Post a Job

More News

Big CPG Layoffs Are Reshaping the Hiring Playbook for Emerging Brands

Big CPG Layoffs Are Reshaping the Hiring Playbook for Emerging Brands

Energy Perks Up KDP Q3 Earnings as Coffee Consumers Cut Back

Energy Perks Up KDP Q3 Earnings as Coffee Consumers Cut Back

Stateside to Launch Playa Vida Tequila RTD

Stateside to Launch Playa Vida Tequila RTD

Review: Lapo’s Limoncello Spritz Is Another Zero-Proof Classic

Review: Lapo’s Limoncello Spritz Is Another Zero-Proof Classic

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Operations Manager – Food & Beverage CPG (Part-Time) - Sasha's Roots - Sasha's Roots
  • Brewer - Beachwood Brewing - Beachwood Brewing
  • NYC Sales Lead - Polite Society Dry Spirits - Polite Society Dry Spirits
  • Head Brewer - Beer Church Key West - Beer Church Key West
  • Senior Specialist, Product Activation - Chobani - Chobani
  • Southwest Sales Manager - Keg Logistics - Keg Logistics
  • Pacific Northwest Sales Manager - Keg Logistics - Keg Logistics
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Black Rifle Puts Focus on Dry Coffee, RTD Takes Background Role in Q3 Earnings
  2. Sazerac Acquires Oregon’s Full Sail Brewing for RTD Capacity
  3. Taste Radio: How Celsius Stays Hot — And Avoids Getting Burned by Its Own Growth
  4. Big CPG Layoffs Are Reshaping the Hiring Playbook for Emerging Brands
  5. Energy Perks Up KDP Q3 Earnings as Coffee Consumers Cut Back
  6. Stateside to Launch Playa Vida Tequila RTD
  7. Review: Lapo’s Limoncello Spritz Is Another Zero-Proof Classic
  1. Dierks Bentley's ROW 94 Unveils Trespasser's Proof – First-Of-Its-Kind Bourbon Aged at the Grand Ole Opry
  2. The Beverage Forum Announces First Latin America Edition In Miami Beach With Headliner Alix Earle
  3. Vanessa Hudgens and Oliver Trevena Host Star-Studded Celebration for Caliwater’s Nationwide Launch at Pura Vida Miami
  4. OREO THINS After Dark Launch Event Held at Black Tap In NYC To Introduce Limited Edition Espresso Creme Flavor Drop
  5. Brassfield Estate Winery Announces Key Leadership Promotions to Drive Next-Generation Leadership and Continued Growth
  6. Woody Creek Distillers Names Clayton Smith President
  7. Clean Alcohol Collective Expands with New Testing & Certification Partnerships
  1. Sazerac Acquires Oregon’s Full Sail Brewing for RTD Capacity
  2. Stateside to Launch Playa Vida Tequila RTD
  3. KEG 1 Completes RNDC Kentucky Deal Amid Joint Venture Dispute
  4. The Zero Proof Adds Sales and Finance Leads
  5. Why Carbliss is Skipping The Hard Sports Drink Trend
  6. Reyes Beverage Group Adds Bacardi USA Portfolio Across 11 Markets
  7. Nearly 20% of US Adults Drank an Alcohol Alternative In The Past Six Months
  1. Sazerac Acquires Oregon’s Full Sail Brewing
  2. Meet the NB2A Breweries Attending Brewbound Live LA 2026
  3. Stateside Expands Beyond Vodka with New Tequila RTD Line Playa Vida
  4. Bev-Alc Sales Nearly Flat as Spirits, RTDs Outperform Ahead of Halloween, per Latest Circana Weekly Scans
  5. KEG 1 Completes RNDC Acquisition as Joint Venture Dispute Lingers
  6. Anheuser-Busch CEO Brendan Whitworth to Exit; Search for New North American Leader On
  7. With Southern Glazer’s & MGK Onboard, Owen’s Makes National Retail Push
View All|Submit News

Promoted PR Posts

Easy Does It Expands Into San Diego and Oregon With Two New Distribution Partnerships

Easy Does It Expands Into San Diego and Oregon With Two New Distribution Partnerships

South Carolina 7-Eleven Stores Become First in the 7-Eleven System to Carry Power Plus Pain Aid

South Carolina 7-Eleven Stores Become First in the 7-Eleven System to Carry Power Plus Pain Aid

ROAR Organic Brings Its Dragon Fruit Punch to Erewhon’s Midnight Sun Smoothie by Zara Larsson

ROAR Organic Brings Its Dragon Fruit Punch to Erewhon’s Midnight Sun Smoothie by Zara Larsson

Nawon Unveils New Coconut Water Innovations for Private Label Brand

Nawon Unveils New Coconut Water Innovations for Private Label Brand

UFC Legend Tito Ortiz Joins Fight Club Energy as Partner & Chief Sports & Entertainment Officer

UFC Legend Tito Ortiz Joins Fight Club Energy as Partner & Chief Sports & Entertainment Officer

Vita Pop Officially Launches in the U.S. with Kansas City Celebration at Rock Island Bridge

Vita Pop Officially Launches in the U.S. with Kansas City Celebration at Rock Island Bridge

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

Contact Us
  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase