Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

Data: BevAlc Sales Growth Eases, Volume Pressure Ticks

Total BevAlc sales growth decelerated slightly with volume up across spirits, wine and cider, while more negative on sequential basis for beer, hard seltzer and flavored malt beverage during the two-week period that ended December 2, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.

sipMargs Raises $2 Million, Expands Distribution

Canned margarita brand sipMargs has closed on a $2 million funding round led by Lab Capital Advisors, the same investor that put $3 million into the brand in May 2022.

Mixing It Up: How WithCo Cocktails Pivoted From Digital to Retail

Prior to 2020, Nashville-based mixer brand WithCo Cocktails was bringing in less than $100,000 per year. But six months after the brand began advertising to drinkers suddenly thirsting for an at-home cocktail during lockdowns, the startup went to making that same amount per month.

Report: High End Tequila Boom Begins to Bust?

Has high-end tequila hit a dry spell? A new report from the IWSR Drinks Market Analysis says brands at the top of the agave spirit shelf should expect a continued slowdown in the U.S. and begin to look elsewhere for growth.

Pernod Ricard Appoints New North America CEO

Pernod Ricard announced new leadership today for its North America business. Conor McQuaid will take the helm as CEO of Pernod Ricard North America at the start of the new year.

Data: BevAlc Sales Steady, Spirits Volumes Dip

Total BevAlc sales growth improved slightly with volume performance up across beer, flavored malt beverage, cider and hard seltzer, while dipping negative on sequential basis in wine and spirits categories during the latest two-week period.