Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

Grey Goose Launches Bottled Martini Cocktail

With a martini resurgence sweeping cocktail bars, Grey Goose is getting in on the action with a ready-to-pour Classic Martini Cocktail bottle launching nationwide today.

Heritage Distilling Builds the First Network of Tribal-Owned Distilleries

In 2017, the Confederated Tribes of the Chehalis Reservation, comprised of around 900 members living on over 4,400 acres in southwest Washington, decided to construct a community-owned restaurant, brewery and distillery. There was just one problem: distilling on tribal lands was illegal.

Flavored Whiskey Makes a Sweet Comeback

Cookie dough with your bourbon? Over the past decade, flavored whiskey has evolved from a handful of value-priced cinnamon or apple flavored bottles to a hot segment driven by innovative flavors from craft and emerging brands. As the diversity of flavors expands, suppliers have lured in new whiskey drinkers and found a niche for their sweet, and sometimes savory, spirits.

People Moves: Bacardi, Siempre Tequila Bring on New Leadership

Roberto Ramirez Laverde has returned to Bacardi as global senior vice president of Bacardi rum, the company announced yesterday. Laverde took on the role following the promotion of Ned Duggan to global chief marketing officer of Bacardi and president of Bacardi Global Brands Limited.

Green Day: Craft’s Quest to Reclaim Absinthe’s Reputation

Irish pubs may be gearing up for St. Patrick’s Day, but this Sunday marks another green-hued, boozy celebration: National Absinthe Day. The Swiss drink was banned in the U.S. until 2007, and since then its enthusiasts have been working hard to challenge the spirit’s illicit reputation. But have those efforts paid off?

MHW: “Values-Based” Gen-Z Driving Alcohol Trends; E-Comm Could See More M&A

You’ve heard it before: this year premium plus spirits are here to stay, no- and low-alc will continue its rise, and the RTD boom is expected to shake out new state laws. In addition to those forecasts, the executive team behind MHW, a beverage alcohol importer and service provider, dug into other trends in a discussion on Tuesday moderated by Deborah Brenner, the founder and CEO of Women of the Vine & Spirits.