Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

MHW 2024 Predictions: Values-Driven Branding Key As Inventories Remain High

With inflationary pressures still impacting inventory cycles, brands will need to focus on core offerings and distinguish themselves by sharing more about their values in 2024, according to predictions from executives from MHW, a beverage alcohol importer and service provider, shared during a webinar.

WSWA: SipSource EOY Data Points to Challenges Ahead

With wholesaler inventories at historic highs and consumers pulling back on spending, the BevAlc industry faces challenges ahead, according to SipSource analysts in a recap of the industry in 2023.

LVMH: Cognac Sales Continued to Slow in 2023

Revenue from the spirits and cognac segment of LVMH fell 10% in 2023 as demand for Hennessy continued to wane in the U.S. and China, according to the company’s full year revenue earnings report released today.

How a New Law May Open Doors for Japanese Shochu

For decades, the Japanese distilled beverage shochu has been mislabeled in the U.S. as Korean soju, but a new law is clearing up the difference for consumers— and clearing a path for category growth.

Diageo and Diddy Settle Racial Discrimination Suit

After nearly nine months of an ugly public legal battle, Sean “Diddy” Combs and Diageo have settled disputes over allegations from the music mogul that the brands he collaborated with Diageo on— Cîroc Vodka and DeLeon Tequila— received worse treatment because of his race.