Campari is set to increase shareholders’ voting rights this month, a move which may carve a path toward making a big acquisition as the Italian spirits group seeks to compete against larger rivals like Pernod Ricard and Diageo.

Beam Suntory reported a 10% rise in net sales for the first half of 2023, driven by ready-to-drink (RTD) brands and the company’s premiumization strategy, but nevertheless did face performance struggles in North America.

Pernod Ricard is continuing to double-down on American whiskey by partnering in a new venture with Kentucky Bourbon Hall of Fame member and Rabbit Hole founder Kaveh Zamanian.

As more drinkers trade their well shots for premium tequila, new marketing partnerships with some of the sports world’s more luxury events and surprising celebrity backers are emerging.

In the era of peak bourbon, how does a brand standout? The racehorse on the Pinhook label may shout “Kentucky”, but its winemaker-inspired business model is one way this craft brand has crafted an unique identity in a crowded category.

As the no/low $11 billion global business grows, so do the opportunities for brands playing in the moderation space. But what are the sober drinking occasions to win?

Ohio’s Watershed Distillery has been acquired by New Jersey-based Marussia Beverages USA, the U.S.-arm of Swiss firm Marussia Beverages Group.

Vervet, a farm-to-can sparkling cocktail line, announced yesterday it is winding down its business after the marketing costs required to compete with the recent influx of other RTD cocktails made the business unviable.

Ready-to-drink and serve products have surpassed $10 billion dollar sales in off-premise channels in the latest 52 weeks ending July 8, representing a 7% increase compared to the previous period, according to an NIQ report released on Wednesday.

Diageo reported a 10.7% rise in net sales for fiscal year 2023, with premium-plus brands contributing 57% of overall organic net sales growth.

The owner of Jose Cuervo reported a drop in net sales in Q2, after volume declined in the U.S. and Canada.

The current national farm bill, a once-every-five-year piece of legislation that includes a hodgepodge of agricultural and nutrition policy, is set to expire at the end of September. Jason Meyer, executive director of the White Oak Initiative (WOI), is hoping the legislators working on the new bill are bourbon drinkers.

Campari reported 14% organic growth in the first half of the year— boosted by aperitifs, premium bourbon and tequila— but margins were affected by cost inflation.