Spirit Brands Preach Pivot from CPG Marketing Playbook
If you’re a spirits company taking its marketing cues from CPG, you may be doing it wrong.
Ferron Salniker
Spirits Editor
Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.
Posts by Ferron Salniker
A Drink With… Katie Cooper, Co-Founder of Cooper Spirits
It would be hard to find someone working in the spirits industry that hasn’t heard of St-Germain Elderflower Liqueur, the liqueur used so wildly it earned the moniker ‘bartender’s ketchup.’
Nostalgia Is the “Secret Sauce” For Shake Up Cocktails
It’s not often that the genesis for a ready-to-drink (RTD) cocktail happens beyond a bar or a boardroom, but, in the case of Shake Up Cocktails, inspiration struck at a Midwest state fair.
Adult Non-Alc Brand Aplós Closes $5M To Fuel Expansion
Functional adult non-alc spirits brand Aplós has closed a $5 million funding round, the company announced today.
Report: BeatBox Exploring $700M Sale To Anheuser-Busch InBev
Anheuser-Busch InBev (A-B) is reportedly in talks to acquire party punch brand BeatBox, according to a story by the Wall Street Journal. Citing unnamed “people familiar with the matter,” the…
Tariffs Force Hard Decisions For Liquor Retailers
Bev-alc retailers are adjusting their buying habits as the Trump administration’s signature economic policy continues to add volatility to the spirits and wine industries.
San Francisco Bar Star Thad Vogler Aims to Disrupt RTDs With New Brand
On the precipice of its first national chain retail placement, Waste arrives as the world’s first canned cocktail made from upcycled ingredients.
Banking on Mexican-Inspired Flavors, Brown-Forman Expands New Mix in The US
New Mix, Mexico’s top ready-to-drink (RTD) cocktail, has been testing retail shelves across select markets this year, with a wider rollout announced today.
Diageo Names Consumer Industry Veteran as New CEO
Diageo has tapped Sir Dave Lewis to lead the world’s largest spirits maker into its next chapter, ending a months-long search following former CEO Debra Crew’s departure in July.
Alcohol Industry Trade Groups Back Ban on Intoxicating Hemp Beverages
Trade associations representing the bev-alc industry have joined a growing chorus calling to ban the sale of intoxicating hemp-derived drinks.
RTDs Continue Climb, Taking Share From Vodka and Aperitifs
Ready-to-drink (RTD) cocktails are now a regular part of drinkers' routines and growing at the expense of some of the biggest summer trends in spirits.
Craft Spirits Distillery Tattersall Expands Into THC-Infused Beverages
Another craft distiller is expanding into THC-infused beverages. Wisconsin-based Tattersall Distilling announced today the launch of Tattersall Functional Beverages, two THC-infused drinks blended with adaptogens and electrolytes.
Owney’s Rum Returns To Roots As Founder Reacquires Brand From Proximo Spirits
After several years under the ownership of Proximo Spirits, Brooklyn-born Owney’s Rum has returned to its founder.
Kirin Eyes $1 Billion Sale of Four Roses Amid Whiskey Slump
Japan’s Kirin Holdings is looking to unload bourbon brand Four Roses for $1 billion, as part of a shift toward healthcare.