Jeffrey Klineman

Jeffrey Klineman

Editor-in-Chief

As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.

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Posts by Jeffrey Klineman

AriZona Goes Big With New Soda Shaq Cream Soda Line

Shaquille O’Neal himself unveiled the new four-flavor Soda Shaq Cream Soda line via his Twitter account today (he has more than 7 million followers, so the word definitely got out); the products carry a suggested $.99 price and come emblazoned with one of eight photos of the big man’s unique facial expressions.

Slow Build to Influence

The past two years have brought on tremendous change in the beverage industry, and products and systems of going to market that may once have been considered on the fringe will be have great influence over the future of the entire business.

Cold Brew Rising

In the rarified world of high-end coffee, there’s a broad discussion of whether the post-Starbucks rise of independent coffee shops and specialty roasts comprises a third wave or fourth wave of coffee culture in the U.S. Regardless of the wave number, however, there’s something gathering out there on the horizon; it’s cold brewed iced coffee, and it’s headed for a store near you, and likely sooner than you think.

BevNET Issues Call for Entries for the First Natural Beverage Guide

BevNET's 2013 Natural Beverage Guide is the beverage industry's largest guide to beverages targeting the natural channel, including juices, teas, bottled waters, CSDs, concentrates, powders, and other natural beverage enhancers. This key resource will be aimed at beverage retailers and distributors who are looking to include additional natural products.

New First Beverage Fund Adds VEB as Investor

Growing beverage companies have a new option for raising investment cash, and the Coca-Cola Co. has a new way to get involved in determining their future, taking a limited partnership stake in a new fund focused on non-alcoholic beverage brands. First Beverage Ventures has launched the new fund in collaboration with Coke’s Venturing & Emerging Brands (VEB) group -- along with several other investors -- to invest in small and emerging beverage brands.

Energy Category Growth Slowing

Months of regulatory pounding have begun to take their toll on the energy drink category, as sales growth has begun to slow, although the category does remain one of the most vital in beverage overall.

Body Armor Gets DPSG Distribution in NJ, NorCal

Body Armor, the brand started by Fuze founder Collins and backed by heavyweight investor and Vitaminwater sales chief Mike Repole, announced yesterday that the nutrient-enhanced "superdrink" will be distributed by the DPSG network in New Jersey and Northern California.

Rockstar Hires Lobbyists — Joining Red Bull, Monster

According to Center for Public Integrity reporter Dave Levinthal, an expert on lobbying and lobbyists, the flock of nine skilled operatives from the top-tier Podesta Group represents a move that will take an “all-of-the-above” approach to trying to work the levers of power in D.C. at a time when politicians – particularly Sen. Richard Durbin (D-Ill.) and Sen. Richard Blumenthal (D-Conn.) have been holding regulatory agencies’ feet to the fire when it comes to investigating their concerns about the beverages.