Jeffrey Klineman

Jeffrey Klineman

Editor-in-Chief

As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.

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Posts by Jeffrey Klineman

A New First: Oatworks

Entrepreneur-turned-investor Tom First is apparently going into the oat drink business with a product called Oatworks, a new health and wellness drink that uses a water-soluble form of oat fiber to provide nutritional benefits, satiety, and energy. The product, which uses a Swedish ingredient called PromOat, currently has two flavors, pomegranate and blueberry, and mango and peach.

Expo West Debut: Guayaki Sparkling Yerba Mate

Guayaki Yerba Mate is expanding into another category format, releasing a trio of sparkling yerba mate beverages – including a cola flavor -- in 12.5 oz. slim cans. The company will debut the line extension at Natural Products Expo West next month. It’s part of a larger, ongoing plan to help turn yerba mate into a more recognizable ingredient – and one with a more easily understood purpose.

Expo West Intro: Honest Tea

Organic iced tea stalwart Honest Tea will debut a new tea in its glass bottle line at Natural Products Expo West in Anaheim in two weeks. Honest Zero Passion Fruit Green Tea will be available nationally in March at natural food stores and other retailers, including Whole Foods Market, Sprouts and Earth Fare. It marks the first extension of Honest Zero into glass bottles.

California-based Class Actions hit Zico, Xing

Call it the class-action assault on the products at the end of the alphabet. Just days after news that rival coconut water company Vita Coco had settled a lawsuit surrounding the functional claims of its coconut waters, its chief rival, Zico, is facing a new lawsuit over the quality of its fast-growing concentrated line.

Expo West Intro: New Goodbelly Flavors

Probiotic fruit drink company GoodBelly will have a pair of new quart-sized juices for sampling at Natural Products Expo West in Anaheim on March 8-11. The new products include juice blend Tropical Green and also Pink Grapefruit. The company also recently introduced a probiotic coconut water in a quart size.

uFlavor: Open Source Beverage Startup

Call it long-tail CSD manufacturing. Call it Jones Soda crossed with Threadless. Call it a virtual Freestyle machine. Call it the world's biggest Sodastream. To use the parlance of the entrepreneurial world, you can just plain call it disruptive. The basic idea? Put a bottling plant inside a small machine, and let everyone start contributing flavor and ingredient combinations.

Power Coco Has Power Investors

New coconut water/hydration beverage Power Coco debuted recently, and it's got a set of investors who might sound familiar. The four-sku line, which is out of Arizona, is the product of former minor league baseball player Tyler Beuerlein and Stephen Vasquez, a former sales executive with O.N.E. and Glaceau.

Aloe Gloe adds Facings, Fans

It only rolled out a few months ago, but with experienced hands behind the wheel, Aloe Gloe is making an impression on its retail neighborhood. The “aloe water” brand, which was started by L.A. Libations partners Danny Stepper, Pat Bolden and Dino Sarti, has added several significant new retailers in recent weeks, including placements in stores belonging to important national chains like Target and Costco.

Massimo d’Amore to Retire

One key announcement in PepsiCo’s earnings call yesterday was the departure of Massimo d’Amore, the company’s Global Beverage Group chief and the former CEO of Pepsi Beverages Americas.…

Vita Coco Settles Class Action Suit for $10 Million

When Mike Kirban told attendees at BevNET Live in December that the biggest low the company experienced in 2011 was getting slapped with the company’s first class-action lawsuit, he hadn’t…

Xyience Re-Ups National Brand Status in Circle K

Big win for Xyience today as convenience chain Circle K keeps the UFC-focused zero calorie energy drink as a national brand. With 4,200 stores in the U.S. and another 1700…

Bough, Social Media Head, Leaves PepsiCo for Kraft

He focused hard on turning PepsiCo into the most relevant term on the social web, but B. Bonin Bough, the director of the soft drink giant’s global and social media…

Coke Earnings: Profits Up, But Sales Down

Experts are predicting a new marketing war between Coca-Cola Co. and PepsiCo, as the Atlanta-based soda giant reported it would increase its marketing budget significantly through 2015 as part of…