Adina Searches for New Investment
Not everyone was going coconuts at Natural Products Expo East. Despite all the talk about cash infusions into that growing category, another fast-growing player was looking for its own next…
Jeffrey Klineman
Editor-in-Chief
As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.
Posts by Jeffrey Klineman
Competition Muddies Coconut Waters
and Matt Casey The husks – and the gloves — are coming off. Suddenly the subject of high-stakes competition for investment dollars, distribution routes, and supply chain access, the battle…
AriZona Stake Sale Thrown Out
A New York Judge blasted estranged AriZona Beverages partner John M. Ferolito’s attempt to sell a portion of the jointly-held business to an investment group, ending a lawsuit that had…
Sweet Leaf Tweets Canned Announcement
Sweet Leaf Tea synched up with a pair of trends yesterday, joining the growing group of high-end tea houses who are releasing their products in cans, and doing so by…
Sweet Leaf CEO: More territory, same plan
They might be covering three times the territory, but the approach will be more of the same, Sweet Leaf owner Clayton Christopher told BevNET today. Earlier today, Christopher and his…
Refreshment, Change, Whatever, Just Think PepsiCo
(Links to videos at bottom of article) “Change” is now the key theme to more than the Obama campaign. PepsiCo, the maker of iconic soft drink brands Pepsi Cola and…
PBG’s Muscle Milk pickup a message to Pepsi?
and Matt Casey Over the past year, Muscle Milk has evolved into the standard-bearer for protein-enhanced drinks. So when the Pepsi Bottling Group announced late last week that it had…
Branded ingredients, Probiotics and Cosmetic ingredients major trends from SupplySide West
Photo Gallery >> , BevNET staff Over 1,000 companies gathered at the Sands Expo Center in Las Vegas from October 22-24 for SupplySide West. The show is a major forum…
AriZona Deal in Jeopardy?
John Ferolito might have sold a stake in AriZona Iced Tea to a private equity firm, but his partner, AriZona front man Don Vultaggio isn’t letting him get away without…
Little competition: energy shots aim for big profits
BevNET.com Staff Writer At a time when most energy drink brands are publicizing new, bigger cans, it turns out that the biggest profits are actually coming from the smallest packages.…
Lawsuit we should all watch
I don’t care if it’s a day old. It’s still really funny. Courtesy of AllAboutJazz.com. Pepsi Claims Jazz, Issues Cease and Desist Published: April 1, 2008 By Jeff Fitzgerald, Genius…
Red Bull to Introduce Cola
BevNET Staff Writer Energy drink giant Red Bull is preparing to launch a natural cola brand in seven countries, BevNET has learned. Branded Red Bull Simply Cola, the product…
Honest Tea Sells Stake to Coca-Cola Co.
BevNET.com Staff Writer Coca-Cola is now 40 percent more Honest. Yesterday, the soda giant purchased 40 percent of Honest Tea, best known for its leadership in the organic ready-to-drink tea…
Rock Star Revolt!
Not all rock stars like Rockstar, according to a recent AP report. According to the story — which quickly got out onto the interwebs — Former Blink-182 drummer Travis Barker…