Candidate Edwards: Sprite, Yea! Red Bull, Nay!
The eyes of the world turn to Iowa today, and if any of those eyes belong to Red Bull distributors, chances are they won’t be contributing to the presidential campaign…
Jeffrey Klineman
Editor-in-Chief
As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.
Posts by Jeffrey Klineman
Cola Wars
This is fantastic. Courtesy of WTAE TV in Pittsburgh. Remember — shelf space is one thing, but a broken nose is another. …
Energy Drinks… the preferred beverage for when the TPS reports are due.
A new survey being marketed by consumer trend watchers the NPD group has uncovered the sad little secret of energy drinks — the biggest use isn’t for snowboarding across flaming…
Deconstructing DaVido: How a YouTube Video about Starbucks Can Cause Extreme Paranoia
DaVido is a scary fellow. He’s a singer with a love song, some cameras, and a yen for Starbucks. Not the coffee, but a music contract. And his determination led…
Crazy Cold!
Word from British tech bloggers is that Coke is developing a bottling and vending machine technology for Sprite bottles — and eventually Coke, Diet Coke, etc. — that will freeze…
Abbott Labs vs. PepsiCo
We watch a lot of baseball around here, and one of the things we’ve noticed lately is that when players get back to the dugout and pull what are definitely…
Exciting Energy Drink from Mars
… by way of Austria. This is a really neat looking web site for a product called drinkme with a really neat looking can, and we can’t wait to try…
Can Moxie Stay Relevant?
In can if any of these nutty Mainers can help it!…
Next comes MiSambora
I don’t know how we missed this until now, but for about two weeks Jon Bon Jovi — you know, that New Jersey-loving singer who is largely famous because his…
Bottled Water Backlash Continuing
Here’s an interesting piece on the bottled water industry and the slight problems it is encountering as the nation embraces green chic (embodied by high-end restaurants dropping bottled water from…
Diet Gatorade?
Good news for all you fellas (and ladyfellas) who use Gatorade as your top source of everyday hydration: PepsiCo is going to come up with a low-calorie version of the…
Playboy Energy Drink… it had to happen.
You knew it was coming, sooner or later. What with all the good life posing of a variety of barely-out-of-college energy drink companies — as well as an equal number…
Putting snap, crackle and bacteria into your morning…
And you thought a soda machine was dangerous in OUR hands? Cereal giant General Mills is planning to sell carbonated yogurt.…
Everyone's got problems, but a lot of people would trade for this one…
Apparently, there’s a newspaper reporter in Norwalk who once drank a lot of Diet Coke, but doesn’t anymore.…