This Product Blows
As if Cocaine Energy Drink wasn’t dumb enough, here comes some fellow named Logan Gola advertising a powdered energy drink mix called “Blow.”…
Jeffrey Klineman
Editor-in-Chief
As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.
Posts by Jeffrey Klineman
Stylish Summer Drinks!
Okay, BevBlog’s not all that stylish or hip. To stay current, we are forced to rely on things like the IG Trendcentral Newsletter, which lets us know what’s hot and…
Just Add Vitaminwater
There’s a lot of discussion right now – in a lot of well-read places — about what a great move the Coca-Cola Co. made in picking up Glaceau, and rightly…
More expensive than lemon drops and gumdrops
Tasmanian Rain. Made from Australian rainwater. Bottled in Glass. Shipped a long, long way. Because you NEED to buy a $60 case of water… Welcome to the TASMANIAN RAIN store.…
Sacre Rouge! Red Bull owner rumored to be intererested in NHL franchise
Reports have surfaced that Dietrich Mateschitz — the owner of Red Bull — may be secretly negotiating to buy one of the holiest sports franchises of them all, the Montreal…
Great Way to Lose 1/2 Hour
YouTube Energy Drink videos. Trust us. Here’s one to get you going……
Coke Zero — It is indeed the drink of the Coke-loving, don't-want-to-get-fat Straight Guy
So, upon seeing the introduction of Coke Zero about two years ago, I was struck by the possibility that Coke might be trying to introduce a diet product aimed not…
Welcome to the year 121 ABC (after the birth of Coke)
THURSDAY, MARCH 29: FAMOUS SOFT DRINK GOES ON SALE Profile America — Thursday, March 29th. One of the most successful brand names of all time got its start on this…
Still, sparkling, or local?
Don’t look now, but bottled water’s bubble might burst. At least among some of those same high-end restaurants that made it trendy to drink the stuff in the first place.…
Well, THAT explains why little Britney hasn't been herself lately…
Some doctor in Boca has diagnosed Britney Spears as suffering from schizophrenia brought on by drinking too much Red Bull. He goes on to associate all energy drink use by…
Fiddling While Coke Burns
I hate to be the Coke basher – I usually leave that to Craven – but this was just too much of a coincidence to let him feast on it.…
Who says the Academy is shallow?
Given its fame as a calorie-burning soda, the makers of Celsius have probably already considered the marketing tag “Drink of Losers” but they went even farther during last night’s Oscars,…
We are NOT going on O'Reilly
Apparently, the fact that Spike Shooter Energy Drink made a few kids sick in Colorado is now echoing into the Web’s creepy ideological zones: it’s been picked up by a…
Perhaps the name should be "Flatline"
Energy Drink/Workout product Redline is causing a bit of a stir out in Sacramento, as there were 10 cases of “Redline intoxication calls” to the poison control center over a…