Recycle junk… and get more junk!
Now, we love watching the drivers tradin’ paint at the track as much as the next blog, but this release was about a recycling initiative at a sporting event whose…
Jeffrey Klineman
Editor-in-Chief
As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.
Posts by Jeffrey Klineman
The Jones Soda Secretary's Eloquence
Yes, it’s big news that Jones Soda is going with an all-cane sugar lineup. Yes, we applaud the decision and believe it should be good for business. No, we don’t…
My Lips are Sealed
Pepsi has found a New Place to Use Flavors: Lip Care The beverage industry has always been a place where crossover marketing is used, but this one just makes me…
Solomon Grundy Say "More Happy"
In a move that will appeal to two-year-olds everywhere but leave English teachers aghast, the new slogan for Pepsi Cola has been revealed: More Happy. This is a radical departure……
vitaminwater makes you smartur!
Maybe this isn’t the best idea for a company that recently trumpeted its brand-new 12-oz. sizes as the perfect product for tucking into a schoolkid’s lunch box: I mean, they…
Cold Reality… like a Bucket of Powerade
Using brands like Honest Tea (congrats on the ten-digit cash infustion, guys!) and Cinnabon (congrats on not being sued over all the cavities, guys!) as examples, today’s Wall Street Journal…
Couldn't they have sponsored the Long Snappler?
Given the brand’s track record, when Cadbury Schweppes has said in the past that it was going to support Snapple, we’ve all scoffed a bit. But not this time. The…
Mary Minnick Quits Coke
Beverage Spectrum Editor The Coca-Cola Co. has announced that Mary Minnick, who was appointed President of Marketing, Strategy, and Innovation in 2005, will be leaving the firm to pursue opportunities…
More LeNature's Fallout
Amidst newly unearthed allegations about LeNature’s — including a report that they forged Kosher certification on their products TWICE (note to Greg Podlucky and co. — we don’t care if…
Bankruptcy, Fraud Alleged at LeNature’s
BevNET Editor Cooked books, dump trucks and a whole lot of shredding. Those are the highlights – or lowlights — of a report to a Delaware business court from the…
Pass me one of them fizzy things?
If you’re like we are, and work for a site that deals with beverages all day, this is kind of fun.…
Hey, Enviga, Hava Tava
Uh, just when it appears that Coke has beaten its main competitor to the punch when it comes to a weight-reducing product, here come de Pepsi…. During a conference call…
Pepsi's IZZE Gamble
First of all, congratulations to IZZE for getting the deal done with Pepsi. Since John Bello joined as chairman late last year, it seemed to be only a matter of…
Kennedy, Truman, FDR and a Whole Lot of Soda
We love Information Resources Inc. Have we ever told you that? Information Resources Inc. supplies us with a lot of numbers, and they recently sent us this great newsletter on…