Using brands like Honest Tea (congrats on the ten-digit cash infustion, guys!) and Cinnabon (congrats on not being sued over all the cavities, guys!) as examples, today’s Wall Street Journal reported on the fact that Coke bottlers are trying to make money by selling drinks that aren’t made by Coke.
This was news to Coke. Not that their bottlers were selling non-Coke products, but that there WERE non-Coke products.
Best part of the story comes when a Coke spokesman explains “Our role is to create innovation in our categories and we are working closely with our system to do that.”
Dude. Mary Minnick. Your. Director. Of Innovation. Just. Quit.