Sports nutrition veterans launch multifunctional Creatine+

VALR BRAND LAUNCHES CREATINE+, A 7-IN-1 MULTIFUNCTIONAL FORMULA BUILT TO TAKE CREATINE BEYOND THE GYM

Led by sports nutrition veterans Bryan Alesiano and Chief Science Officer Sam Khan, MS, VALR BRAND reimagines creatine as a daily performance ritual & not just a training supplement.

DEERFIELD BEACH, Fla., September 25, 2026 | Creatine has spent decades positioned around strength, power and athletic performance in the gym. Today, VALR BRAND is seizing the opportunity to take it further, into lifestyle performance, convenience, and flavor, with the official launch of VALR BRAND CREATINE+, an all-in-one daily formula built for life outside the gym as much as inside it.

VALR Brand recognized the current creatine market as shelf after shelf of monohydrate, with most of it marketed the same way: as fuel for one hour in the gym. VALR BRAND saw the opposite opportunity. If creatine's benefits reach further than strength and power, shouldn't the product?

CREATINE+ is VALR's answer: seven purposefully chosen ingredients in a single daily scoop: 5g Micronized Creatine Monohydrate, 1.5g HMB, 5g L-Glutamine, 1.25g Betaine, 20mcg Vitamin D3, 80mcg Vitamin K2 and 50mg AstraGin, formulated to support muscle, brain, gut, heart and bone health in one scoop. It's Banned-Substance Tested and launches in three flavors: Strawberry Watermelon, Mixed Berry and Unflavored. One scoop. Once a day. Not just for the workout, but for the day around it.

"The creatine market has become crowded with products that largely deliver the same basic proposition," said Sam Khan, Chief Science Officer, VALR BRAND. "We didn't want to just add ingredients to a label, every component in CREATINE+ was selected with a purpose. Creatine is the foundation; HMB, L-glutamine, betaine, vitamins D3 and K2, and AstraGin build out a formula meant to support the systems that help people perform, recover, move, think and live at their best." Khan brings extensive food science and R&D experience to VALR BRAND, including prior roles with the U.S. Department of Agriculture, Florida Crystals and Nestlé.

For Bryan Alesiano, VALR BRAND's Chief Revenue Officer, the launch is personal. "I've spent more than 20 years in sports nutrition, and I've watched what consumers expect completely change," he said. "They don't need another generic product on the shelf, they want something efficiently dosed, great-tasting and easy to stick with every single day. CREATINE+ is the next important chapter for VALR BRAND, we're building this as a performance nutrition brand, not another energy company that happens to sell a supplement, with products that give people a real reason to choose something different." Alesiano previously spent nearly a decade at CELSIUS Holdings and held leadership roles at Glanbia Performance Nutrition, working across brands including Optimum Nutrition, Isopure and BSN.

VALR BRAND built CREATINE+ for a wider circle than the traditional lifter, athletes and gym-goers, yes, but also for lifestyle, tactical, military consumers, and anyone who considers themselves a work in progress.

CREATINE+ is available now through fitness, vitamin specialty and military retail channels, and direct to consumers at VALRBRAND.com, Amazon and TikTok Shop.

CREATINE EVOLVED. NOT JUST FOR TRAINING. FOR LIVING.

Distribution is expected to expand across the U.S. in the weeks following the September 25 launch. To learn more about CREATINE+, visit VALRBRAND.com.

ABOUT VALR BRAND

VALR BRAND is a performance nutrition company built on purposeful formulation, scientifically researched ingredients and a drive to challenge convention. From its nitrogen-infused functional energy platform to its expanding sports nutrition portfolio, VALR BRAND develops products designed for the demands of modern life, helping consumers perform, recover, move, think and live at their best. For more information, visit VALRBRAND.com and follow @VALRBRAND across social media.

VALR BRAND. RISE TO THE TOP.