Hey, Enviga, Hava Tava

Uh, just when it appears that Coke has beaten its main competitor to the punch when it comes to a weight-reducing product, here come de Pepsi….

During a conference call with stock market analysts today, PepsiCo executives revealed they are developing a new, not-too-sweet soda line, Tava, that’s fruit-based, fortified with vitamins, and loaded with chromium — which may, like Enviga’s vaunted combination of green tea and caffeine, boost the metabolism and promote weight loss.

Welcome to the new world. Hope you’ve got a weird-sounding name….