Calling All Jazzheads
Hey, so we got a great request this morning regarding Pepsi Jazz — it seems that WBGO, the excellent jazz station out of Newark, NJ, seems to think it’s a…
Jeffrey Klineman
Editor-in-Chief
As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.
Posts by Jeffrey Klineman
How to Really Move Product
Here are a couple of things that always seem to make a summertime move go much easier: 1) Throwing out as much as possible, as far in advance as possible,…
Pumped-Up Celebrity Expectations
So Jose Canseco – Chemically Augmented Bash Brother, Head Butter of Fly Balls, Tamer of Madonna – has just let on that he’s launching an energy drink called “Juiced –…
Snuffed! FDA Disses Nic Lite
Less than a year after the would-be nicotine replacement beverage applied for an exemption from regulation by the Food and Drug Administration as a drug, the agency turned it down.…
Liquid Television
Long one of the biggest advertisers on television, the beverage industry is now trying to go for feature-length programming. A pair of behind-the-scenes “reality shows” are being shopped to American…
Drinking for the Earth
A few months ago, Tom Standage, author of A History of the World in Six Glasses, outraged members of the beverage community by suggesting (horrors!) that the money spent on…
Latte Imbroglio Continues: Manufacturer Cooperates with FDA, Recalls Cans
A company that played a key role in the manufacture of self-heating coffee drinks licensed by celebrity chef Wolfgang Puck has voluntarily recalled those products in cooperation with the U.S.…
Blitzing in the Rain
We were all excited to go cruising around Boston with Izze sales guy extraordinaire Lance Gentry this week, but unfortunately the Hub decided to return to the days of Noah,…
Cool! Oh, never mind…
Because we’re lame enough to do so, we got all excited this morning about a release from the folks over at Power Bar that they had developed a “beverage system”…
Civil War
It’s not quite the Battle of Vicksburg, but the folks from PepsiCo — New Yorkers all — have scored quite a coup in grabbing the concession rights to Rock City,…
Fizzy Logic
Well, you folks over at Fizzy Lizzy and Izze, and at whatever weird corporate entitity has taken over The Switch, and just about anyone else who thought about carbonating juices…
Life Water Packaging to Change
PepsiCo has agreed to change the label and cap on its new enhanced water brand as part of a settlement agreement with Glaceau, which had sued because Life Water’s packaging…
Too Hot To Handle: Problems Boil Over for Celebrity Chef’s Self-Heating Lattes
BevNET.Com Once considered the “next big thing” by excited coffee lovers and technology buffs alike, the Wolfgang Puck Self-Heating Latte is being withdrawn from shelves because of concerns that many…
Co-Founder Leaves Izze
Greg Stroh, the heavy metal-loving co-founder of the growing Izze Beverage Co., resigned yesterday after the company hired consumer products veteran Peter Burns as its new vice president of sales.…