After five years of R&D, NAD4Me launches a zero-caffeine cellular energy drink powered by NAD+, a molecule essential to how cells produce energy, maintain mitochondrial function, and support DNA repair.
The company is launching with three ready-to-drink SKUs, bringing NAD+ out of supplement jars, wellness clinics, and IV drips—and into a daily consumer beverage format.
The launch comes as the global energy drink market continues to expand, with Grand View Research estimating the category at $85.25 billion in 2025 and projecting it to reach $158.53 billion by 2033. But the category remains largely built around stimulation rather than energy production. Caffeine—the category’s primary active ingredient—works by blocking adenosine receptors in the brain, reducing the perception of fatigue rather than increasing cellular energy production.
At the same time, consumer interest in NAD+ is accelerating. Grand View Research estimates the global NAD products market at $3.45 billion in 2024 and projects it to reach $12.19 billion by 2033, growing at a 15.1% CAGR.
NAD+ is present in all living cells and plays a central role in redox reactions, mitochondrial function, cellular repair, and metabolic health. Peer-reviewed research has shown that NAD+ levels decline with age, helping drive scientific and consumer interest in NAD+ support. These findings have been documented in peer-reviewed research, including publications in Nature Reviews Molecular Cell Biology and Cell Metabolism.
The NAD4Me formulation is designed to support cellular metabolism pathways rather than stimulate the nervous system. The encapsulation approach allows NAD+ to be delivered in a shelf-stable beverage format alongside other nutrients and vitamins, including inositol, L-tryptophan, trigonelline, B vitamins, and others. An independent study with the University of Vienna is currently underway to further evaluate the NAD4Me formulation.
“NAD+ has been one of the most important molecules in longevity science, but for most consumers it has been trapped in pills, powders, and clinics,” said Waldemar Schlemmer, founder of NAD4Me. “We built NAD4Me to make that science accessible in the format people already understand: a great-tasting drink.”
Schlemmer is a beverage industry veteran and food scientist with 17 years of experience. He previously built and exited an energy drink company in Germany before developing NAD4Me as a non-stimulant alternative to traditional energy drinks.
NAD4Me is now available on its website, Amazon, and TikTok, with broader retail expansion planned for late 2026.
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