Pepsi invests in India — and Seaweed
BevNET.com PepsiCo has been investing in India at a furious pace, according to news reports from that country. Indira Nooyi, the president and chief financial officer of PepsiCo, told the…
Jeffrey Klineman
Editor-in-Chief
As Editor-in-Chief of BevNET, Jeff Klineman oversees the organization's reporting across all of its web sites, as well as BevNET Magazine. Jeff also plans, curates, and hosts the BevNET Live and NOSH Live conferences. Jeff previously worked as a newspaper reporter for the Lawrence Eagle-Tribune, the Boston TAB and the Metrowest Daily News, and has freelanced for publications like Slate, Boston Magazine, Self, George, Commonwealth, and the Chronicle of Philanthropy. He is a graduate of Yale University and Columbia University’s Graduate School of Journalism. A frequently-cited expert on the beverage industry, Jeff has also twice been named in Forbes as one of the 25 Most Influential when it comes to Consumer and Retail Companies.
Posts by Jeffrey Klineman
The Pepsi Switch – To a Low-Cal Marketing Plan
by Jeffrey Klineman Beverage Spectrum/BevNET.com [email protected] Going with what’s growing, PepsiCo, Inc., told the Wall Street Journal today that it is switching its marketing emphasis to its zero-calorie Diet Pepsi…