EVEN Brings Total Bar Zero-Proof Solution to Paycor Stadium, Home of the Cincinnati Bengals

Two 6 oz pours in every 12 oz can give consumers control over the pace of their experience. Consumers decide when they want their second pour, making EVEN an ideal solution for stadiums, concert venues, large-venue dining and soft-bar catering.

CINCINNATI, Ohio — August 18, 2026 — EVEN, a premium zero-proof cocktail brand built to solve the challenges of serving sophisticated non-alcoholic drinks at scale, is launching at Paycor Stadium, home of the Cincinnati Bengals, bringing its total bar solution to one of professional football’s highest-volume hospitality environments.

For EVEN, the launch is about more than putting another non-alcoholic beverage on a stadium menu. It demonstrates the problem the company specifically designed its products to solve.

Consumers increasingly expect thoughtful zero-proof options at the same stadiums, concert venues, restaurants, hotels and events where they would order a traditional cocktail. But meeting that demand can create a significant operational challenge behind the bar.

A traditional mojito may require muddling, measuring and combining multiple ingredients. A handcrafted mocktail can take valuable service time and vary depending on who makes it. In a stadium or concert venue serving thousands of guests in compressed windows, that model becomes even more difficult to execute.

EVEN created a different approach:

Crack. Pour. Serve.

“Our goal with EVEN was never just to make another non-alcoholic drink,” said Derek Kuehl, CEO of EVEN. “We wanted to create a solution for the places actually serving consumers. Stadiums, restaurants, concert venues and bars are seeing demand for zero-proof cocktails, but they need to be able to serve those customers quickly and consistently. EVEN gives them that ability without creating another complicated process behind the bar.”

One 12 oz can. Two 6 oz pours. The consumer sets the pace.

EVEN’s standard 12 oz cans are designed to provide two 6 oz cocktail pours, creating a format that works for both the operator and the consumer.

Instead of treating a 12 oz can as a single drink that needs to be consumed at once, EVEN gives the guest the ability to enjoy one 6 oz cocktail pour and decide when they want their second.

That puts the timing in the consumer’s hands.

At a football game, a guest may enjoy one pour during the first half and the second later in the game. At a concert, the two pours can be enjoyed at different points throughout the show. At a catered event or large dining experience, guests can choose the pace that works for them.

That flexibility makes EVEN particularly well suited for stadiums, arenas, concert venues, large-venue dining, hospitality suites, catered events and soft-bar catering, where guests are often spending several hours in the same environment.

For the consumer, it provides greater choice over the timing and pace of their experience.

For the venue, it provides a simple, consistent product that can move efficiently through a high-volume operation.

One can. Two pours. Your pace.

Built for High-Volume Hospitality

Speed matters when thousands of guests are ordering within the same limited service windows.

EVEN was designed with that reality in mind.

There is no muddling. No measuring multiple ingredients. No complicated recipe. No need for every bartender or server to recreate the same mocktail.

Crack. Pour. Serve.

The bartender opens the can, pours the cocktail and serves it.

That simplicity helps reduce preparation steps while delivering a consistent cocktail experience regardless of who is behind the bar or how busy the venue becomes.

The two-pour format adds another layer of functionality. One standard 12 oz can provides two 6 oz cocktail servings without requiring the venue to build two separate drinks from scratch.

For stadiums and concert venues, where speed of service, consistency and guest experience all have to work together, that simplicity matters.

A Zero-Proof Starting Point Creates More Possibilities

EVEN was also designed to give operators flexibility behind the bar.

Traditional cocktails begin with alcohol. Once the spirit is incorporated, it cannot simply be removed for a guest who wants the same cocktail without alcohol.

EVEN approaches the bar from the opposite direction.

Every EVEN cocktail starts at zero proof.

It can be poured and served exactly as designed for a guest choosing not to drink alcohol. Where appropriate and permitted, it can also provide a ready-to-serve cocktail base to which a spirit can be added.

Instead of building completely separate cocktail and mocktail programs, operators have a versatile starting point that can accommodate different consumer preferences.

For restaurants, stadiums and hospitality operators, that can mean fewer preparation steps, simpler training, faster service and greater consistency while still giving guests meaningful choice.

It is not simply another mocktail. It is a total bar solution.

Designed for the Person Drinking It and the Person Serving It

The zero-proof conversation has largely focused on what is in the glass. EVEN believes the solution also has to work for the person responsible for putting that glass into a consumer’s hand.

A sophisticated zero-proof cocktail does not provide much operational value if it takes several minutes to make during the busiest part of a game, concert or event.

EVEN was specifically created to address both sides of that equation.

• For the bartender or server, it is simple and consistent.
• For the operator, it is a streamlined addition to the beverage program.
• For the consumer, it delivers a cocktail experience without alcohol, along with the ability to decide when they want their first and second 6 oz pours.

That combination makes the format particularly relevant for environments where consumers stay for extended periods and service teams need to move quickly.

Meeting Consumers Where They Already Are

The launch at Paycor Stadium reflects EVEN’s broader strategy of bringing better zero-proof cocktails into the places where consumers already gather rather than treating non-alcoholic drinking as a separate occasion.

That means meeting consumers at football games, concerts, restaurants, hotels, golf courses, catered events and other social occasions where cocktails have traditionally been part of the experience.

The goal is not to ask consumers to step outside of those experiences because they are choosing zero proof.

It is to give venues a practical way to include them.

“Consumer expectations have changed, but the solution has to work for the person behind the bar, too,” said Kuehl. “If we can give the guest a cocktail they genuinely want while making it easier for the bartender, server and venue to deliver it, everybody wins.”

At Paycor Stadium, that model comes to life in one of hospitality’s most demanding environments: professional football game day.

One 12 oz can. Two 6 oz pours. The consumer decides the pace. The venue gets the simplicity.

About EVEN

EVEN creates premium zero-proof cocktails designed for both the people drinking them and the people serving them.

Packaged in standard 12 oz cans designed to provide two 6 oz cocktail pours, EVEN gives consumers the flexibility to decide when they want their second drink while giving operators a fast, consistent and easy-to-serve cocktail solution.

The format is designed for restaurants, stadiums, concert venues, hotels, large-venue dining, catered events, soft bars and other hospitality environments where speed, consistency and consumer choice matter.

Because every EVEN cocktail starts at zero proof, it can be served as designed or, where appropriate, used as the foundation for a traditional alcoholic cocktail.

No muddling. No complicated recipes. No unnecessary complexity behind the bar.

Crack. Pour. Serve.

Learn more about EVEN at drinkeven.co.

Media Contact:

Destiny Munoz-Semple