Fizzy Logic

Well, you folks over at Fizzy Lizzy and Izze, and at whatever weird corporate entitity has taken over The Switch, and just about anyone else who thought about carbonating juices can run for cover now.

Pepsi’s got it covered, having decided to take yet another one of its juice brands, tart it up with carbonation and wrap it in plastic. Look for Dole Sparklers in the fall, value-priced in 16.9 oz. PET.

Whatever happened to the good old days when the big companies would just buy companies with good ideas and run them into the ground, rather than their new practice: appropriating them, and then debasing them through dilution?