Coca-Cola’s Red Tree Adds Vodka Lemonades, Punch & More to Bev-Alc Lineup
More Minute Maid Spiked ready-to-drink (RTD) options are on the way from Coca-Cola’s “firewalled” bev-alc subsidiary, Red Tree Beverages.
Justin Kendall
Editor, Brewbound
Justin Kendall provides daily coverage of the beer industry on Brewbound.com, conducts live-streamed interviews during Brewbound’s events and co-produces the Brewbound podcast. Kendall is a nearly 20-year career journalist who led alt-weekly newspapers in Kansas City, Missouri, and Des Moines, Iowa.
Posts by Justin Kendall
Athletic Brewing to Be Available in More than 100 Live Nation Venues & 4 Festivals
Non-alcoholic (NA) beer maker Athletic Brewing Company has struck a multi-year sponsorship deal with Live Nation to make its beer available in 117 concert venues and at four major music festivals.
Ball Acquires Florida Can Manufacturing Facility, to Build New Plant in Oregon
Ball Corporation’s full-year earnings call proved eventful, with the world’s largest can manufacturer announcing plans to build a new dual-line can manufacturing facility in Oregon, as well as acquire a Florida manufacturer in a $160 million deal.
Total Wine & More Trend Watch: Smaller Sizes, Unique Package Formats, No Carbonation
Resealable packages, smaller sizes and non-carbonated beverages are among the hot bev-alc trends Total Wine & More’s senior leadership team are watching in 2025.
Surgeon General Advisory Calls for Cancer Risk Warning Labels on Alcoholic Beverages
A U.S. Surgeon General advisory issued today called for adding cancer risk to health warning labels on alcoholic beverages and called for “a reassessment of the guideline limits for alcohol consumption to account for cancer risk.”
Suntory Reveals New RTD-Focused Platform, Starts with Maru-Hi FMB in California
Global spirits giant Suntory Holdings revealed today the creation of a new business unit, Suntory RTD Company North America, focused on malt-based, ready-to-drink (RTD) offerings with the first release expected to hit U.S. retailers in mid-January 2025.
Tilray Rolling Out Hemp-Derived Delta-9 THC Beverages Next Month
Tilray Brands will launch several hemp-derived Delta-9 THC beverages in “key markets across the U.S.” starting in October, the company announced today.
Non-Alc Michelob Ultra Zero to Launch in January 2025
Anheuser-Busch InBev (A-B) is tapping into the equity of one of its biggest brands for its next adult non-alcoholic (NA) beer play: Michelob Ultra Zero.
JuneShine Adds Non-Alcoholic Kombucha to Portfolio
San Diego-headquartered JuneShine is adding another product line to its expanding portfolio of hard kombucha, spirits-based canned cocktails and light lagers, but the latest addition is outside of the beverage-alcohol realm.
Above Premium a Key Focus of Molson Coors’ 2025 US Growth Strategy; Company to Partner with Australia’s Naked Life Non-Alc Cocktail Brand
Molson Coors chief commercial officer Michelle St. Jacques laid out the company’s 2025 strategy in the U.S. as part of its “next chapter” as she opened the 2024 distributor convention in San Antonio Tuesday afternoon.
BeatBox National Sales Meeting: Shaquille O’Neal Invests, New Product Reveals and a $38M Marketing Spend for 2025
Party punch maker BeatBox hosted its first national sales meeting in Houston, which had the feel of a Meow Wolf, with a faux convenience store decked out in neon, a trippy giant mushroom-covered hard tea garden, a Las Vegas-themed area with casino games, a lab for new innovations with “scientists” that looked strikingly like Rick of Rick and Morty Adult Swim fame and the usual presentations about the coming year.
Ball Global Can Shipments +2.8%; CEO Calls for Light Beer Price Decreases
Ball Corporation’s global beverage can shipments increased +2.8% in the second quarter of 2024, the Denver-headquartered company shared in its Q2 2024 results.
THC-Infused Beverage Maker Climbing Kites Pushes Forward Amid Murky Iowa Law; Distribution Expansion On Tap
After being stuck in limbo for much of July following the passage of regulations on THC-infused beverages in Iowa, Iowa City-based Climbing Kites is pushing new products into retailers this week.
Athletic Brewing Closes On $50M Equity Financing Round, Led By PE Firm General Atlantic
Fast-rising non-alcoholic beer maker Athletic Brewing Company has closed a $50 million “equity financing round” led by private equity firm General Atlantic, with several key investors from previous fundraising rounds also participating.