Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Winter Fancy Food Show 2020 Recap: Califia Embraces Oat; Remedy Goes Keto

In this recap of brand news and product updates from the 2020 Winter Fancy Food Show, we examine the rapid evolution and expansion of Califia Farms' oat-based beverage platform, as well as the new keto product line from Remedy Organics and the emergence of several new products with Asian-inspired fruit flavors.

In Memoriam: Kobe Bryant

Kobe Bean Bryant, the retired NBA superstar and a major investor and public ambassador for sports drink BodyArmor, was among nine people who died in a helicopter accident in Calabasas, Calif., on Sunday afternoon.

Dyla Brands Running Concentrate, Powder Mix Business For KDP

Through a long-term licensing agreement, Dyla Brands, the parent company of Stur and FORTO Coffee, has been overseeing marketing, manufacturing and sales for Keurig Dr Pepper’s (KDP) liquid concentrate and powdered mix products since late 2019.

Cann Secures $5M Seed Investment

Cannabis-infused “social elixir” Cann has closed a $5 million seed round of financing led by Imaginary and JM10 Partners, the company announced yesterday. Navy Capital, Global Founders Capital and Cresco Capital also participated in this round, as did undisclosed “key strategic investors,” according to a press release.

In California, CBD Brands Await Legislative Relief

If it is passed and signed into law by Gov. Gavin Newsom, as is widely expected to happen within weeks, California Assembly Bill 228 will declare that foods, beverages and cosmetics made with industrial hemp should not be considered as adulterated. Until that occurs, however, brands and retailers in Southern California still face an uncertain existence from day to day.

People Moves: Essentia Sales SVP Mike Sharman Departs for Recess

In this roundup of People Moves, Essentia's SVP of sales moves to emerging hemp-infused beverage maker Recess. Meanwhile, ROAR Organics appoints a new VP of sales, while Riff Cold Brewed announces Julie Galbraith as its new CMO.

Monster Preps for Coke Energy Launch, Reign Expansion in 2020

During its annual investor call on Thursday, Monster Energy Corp. reported solid overall sales growth, while teasing several new innovations for this year that are set to directly compete with energy products from Starbucks and Celsius.

Coca-Cola Acquires Full Ownership of Fairlife

The Coca-Cola Company has acquired the remaining stake in dairy producer Fairlife LLC, the company announced on January 3. The soda giant had been a minority investor in Chicago-based Fairlife since 2012, holding a 42.5% stake in the brand through a joint venture partnership with Select Dairy Producers.

Borden Dairy Co. Files for Bankruptcy

On Sunday, Dallas-based Borden Dairy Co., at one point the world’s largest dairy producer, filed for Chapter 11 bankruptcy protection in U.S. Bankruptcy Court for the District of Delaware.

In the Courtroom: Circuit Court Backs Dr Pepper in ‘Diet’ Dispute

In this roundup of recent legal news, the U.S. Court of Appeals for the Ninth District affirmed a lower court ruling dismissing a class action suit against Dr Pepper/Seven Up, Inc. alleging Diet Dr Pepper’s use of the term “diet” implies it can help with weight loss or management. Meanwhile, a lawsuit between The Coca-Cola Company and the heirs of lemonade maker Hubert Hansen will move to a jury trial.

Smart Energy Takes C4 “Above the Neck”

Thanks to the addition of nootropic ingredients, the new product gives C4 a foothold outside of athletic performance or fitness-based use occasions, something that the brand’s consumers were already helping to drive.

ROAR’s Evolution Continues With Powder Stick Launch

At the close of a year spent honing its image and messaging, electrolyte infusion beverage maker ROAR Organic is channeling its momentum into the launch of Electrolyte Powder Sticks, a three-SKU line of single-serving mix packets.