Hye, Texas (March 5, 2026) - William Chris Wine Company proudly announces the launch of Rebecca Caroline, a new brand devoted to traditional method sparkling wines made from 100% Texas-grown grapes.
Named for the combined middle names of co-founders Chris and Katharine Brundrett’s daughters, Rebecca Caroline is both a love letter and a promise—rooted in family, craftsmanship, and the next chapter of Texas wine. Thoughtfully produced and grounded in Texas terroir, the brand represents an optimistic and confident step forward for sparkling wine in the Lone Star State.
“As a family business, legacy is at the heart of everything we do,” said Chris Brundrett, Co-founder and CEO of William Chris Wine Company. “We grow, harvest, and craft wines with future generations in mind. Sparkling wine is one of the most exciting and fastest-growing categories in the country—and we’re bringing it to Texas. With Rebecca Caroline, we’re celebrating Texas grapes through the time-honored traditional method, while helping shape what the future of Texas wine can look like.”
The launch of Rebecca Caroline also introduces the R.C. Express Wine Club, a curated membership inspired by the Pony Express, offering access to limited sparkling releases, seasonal shipments, and exclusive experiences. Memberships are now open at rebeccacaroline.com.
This summer, Rebecca Caroline will open its dedicated tasting room inside the historic Hye Post Office on Highway 290, where President Lyndon B. Johnson swore in his postmaster general in 1965. The space will blend Texas heritage with a refined, whimsical aesthetic—honoring the building’s postal past while creating a sparkling-forward destination designed for gathering, celebration, and connection.
Guests can also experience Rebecca Caroline now through the R.C. Cellar Experience at William Chris Vineyards. Offered Friday through Sunday by reservation, this 90-minute ticketed tasting is the inaugural experience devoted entirely to Rebecca Caroline sparkling wines. The intimate cellar setting offers an early look at the program ahead of the dedicated tasting room opening in Summer 2026.
Rebecca Caroline represents a joyful new expression of Texas wine—one built on tradition, guided by family, and crafted with the belief that the best chapters are still ahead.
For more information, wine club sign-ups, or reservations, visit rebeccacaroline.com, and follow @rebeccacarolinesparkling on Instagram.
About William Chris Vineyards
William Chris Vineyards was founded in 2008 by Chris Brundrett and Bill Blackmon in the historic town of Hye, Texas. In the years since, the winery has become a leading voice for Texas wine, helping show the world what’s possible when you start with great fruit and a deep respect for the land. That work was recognized when William Chris Vineyards was named No. 31 on the World’s 50 Best Vineyards list—the first and only Texas winery to ever make the list.
Nestled in the Texas Hill Country, William Chris Vineyards blends time-honored winemaking traditions with a focus on Texas’ diverse terroir, crafting wines that reflect the bold, welcoming spirit of the state. Over the years, the winery has expanded its estate vineyard program and built long-standing partnerships with some of the most respected grape growers across Texas, sourcing exceptional fruit from the Hill Country, High Plains, and beyond.
The winemaking team takes a low-intervention approach, letting each vineyard site speak for itself. At its core, William Chris Vineyards is about more than what’s in the glass. The brand is built on the belief that wine is meant to be shared—bringing people together through honest farming, thoughtful winemaking, and a genuine sense of connection that extends from the growers behind the fruit to the people around the table.
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