Ray Latif

Ray Latif

Producer, Taste Radio; Contributing Editor, BevNET

Ray Latif is the lead host, producer, and content editor of Taste Radio, BevNET’s flagship podcast and the go-to show for food and beverage industry insights. With 14 years of experience in the industry, Ray is a seasoned journalist known for his sharp interviews and in-depth coverage of trends, innovation, and news. He began his career at BevNET as an assistant editor, later advancing to managing editor of both the website and magazine. Since 2016, he’s been the driving force behind Taste Radio, overseeing everything from content strategy to production. Ray’s conversational style and meticulous research have earned him widespread praise from both guests and listeners. He has had the privilege of interviewing a diverse range of high-profile figures, including Patrick Mahomes, Jennifer Garner, Dan Aykroyd, Kobe Bryant, Padma Lakshmi, and Brad Paisley. His ability to connect with entrepreneurs, celebrities, and industry leaders has made Taste Radio a must-listen for anyone interested in the evolving world of food and beverage.

Contact Information »

Posts by Ray Latif

Beasties/Monster, Take 2

Nearly four months after a jury ruled that Monster Beverage Corp. must pay The Beastie Boys $1.7 million after ruling against the energy drink giant in long-running dispute over alleged unauthorized use of the rap group’s songs, two music publishers are seeking similar compensation.

Soda Giants Pledge to Cut Calories, ABA Tilts on Messaging

While not a complete capitulation of their efforts to disassociate soda consumption and links to obesity, the recently announced pledge by the world’s largest soda manufacturers to reduce beverage calories in the American diet represents a striking shift in communication.

Video: Category Trends, Emerging Brands from Expo East 2014

Filmed on location at the Baltimore Convention Center, BevNET CEO John Craven and BevNET Editor-in-Chief Jeff Klineman break down the show and its impact on natural beverage categories.

Expo East 2014: Cold- Remains the New Black

Though most exhibitors felt attendance and energy at the show to be lethargic, Expo East nonetheless showcased the ongoing evolution of cold-pressed juices and cold-brewed coffee.

Harmless Harvest Earns Fair Trade Certification

In its assessment, Fair for Life praised Harmless Harvest as being “meticulous about setting up their business to benefit fair trade, the environment, and health.”

Bai Gets Fizzy with New “Bubbles” Line

Continuing upon a quest to answer what it terms as “the diet dilemma,” Bai today unveiled a new carbonated line, its first brand extension since launching Bai5.

Expo East Preview: ALO Unveils Pulp-Free Line

Formulated with the same amount of aloe vera as its flagship line, ALO Pulp-Free is made with pureed aloe gel, which “improves absorption of nutrients,” according to the company.

Investors Dispute Bargain Valuation for Sparkling ICE

In this summer’s already boiling pot of beverage investments and acquisitions, perhaps the biggest fish in the non-alcoholic beverage industry is now on the ingredient list.