Another Round for Adult Soda
Like all consumer trends, the circle came back around and consumers started craving flavor again and before we knew it, hard soda was back. Producers are hoping this time the trend is stickier (but maybe less syrupy).
Zoe Licata
Senior Reporter, Brewbound.com
Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.
Posts by Zoe Licata
Prepared Cocktails Regain Traction to Start June, per NIQ Weekly Scans
Bev-alc declines persisted through the first week of June as the industry falls into a consistent pattern ahead of this summer’s major events, according to the latest weekly report from market research firm NIQ.
NIQ: Hard Tea RTDs Gain On-Premise Share as Spirits & RTDs Lead Growth
On-premise bev-alc trends have been steady this year, trending between flat and up 1% over the last few months, but categories have experienced their own twists and turns, according to a new report from market research firm NIQ.
Hemp Update: Kentucky, S. Carolina Shift to Alcohol Retail
States are taking various approaches to regulating intoxicating hemp as the November deadline to potentially ban the category draws closer.
Boston Beer To Focus on Teas and RTDs in 2026
Boston Beer’s vodka-based hard tea brand Sun Cruiser “firmly established itself” in 2025, its first year with national distribution after a test launch in 2024, and recorded more than 300% YoY growth,
NIQ: 88% of Dry January Participants Stuck With It Through Month’s End
Most consumers who planned to ditch alcohol in January finished strong, according to survey results from market research firm NIQ.
Constellation Brands Announces CEO Succession Plan
Constellation Brands has appointed current board member Nicholas Fink as its new CEO.
Willie’s Remedy+ Lands $15 Million to Drive Retail Growth
The raise comes nearly one year after Willie’s launched as a joint venture between legendary musician Willie Nelson, his family and his wellness enterprise Longplay, Inc., with JuneShine providing sales and marketing for the tie up.
Stateside Bets on High-ABV Vodka Sodas and Super Lyte Vodka + Ade to Extend RTD Growth
Vodka-based, ready-to-drink (RTD) hard tea brand Surfside has become a $2 million-a-week or more brand for Stateside in Circana-tracked off-premise channels, but the company is looking beyond its breakout RTD.
Reyes In Talks to Acquire RNDC’s Business in 6 States, plus Washington, D.C.
Following the news of another major spirits supplier ditching Republic National Distributing Company (RNDC), Reyes Beverage Group is “in active discussions” with RNDC “regarding potential business transactions” in six states, as well as Washington, D.C., a spokesperson confirmed to Brewbound today.
New Dietary Guidelines Ditch Specific Alcohol Intake Limits
After months of uncertainty around how the 2025-2030 Dietary Guidelines for Americans (DGA) could affect the alcohol industry, the new guidelines have arrived with no recommended daily caps on drinking.
InvestBev Lands $14M From ‘Leading Global Beverage Company’
InvestBev Capital's flagship Fund V has received a $14 million strategic investment from a “leading global beverage company," the private equity firm announced today.
Anheuser-Busch InBev To Acquire Majority Stake in BeatBox
Anheuser-Busch InBev's (A-B) will acquire a majority stake in party punch maker BeatBox for approximately $490 million, the company announced today.
CGA: Feelings Fuel On-Premise Choices Except For RTDs
A new report from market research firm CGA shows that consumers are motivated to try ready-to-drink (RTD) cocktails by deals over a mood or occasion when drinking on-premise.