Lemon Perfect

Even the really old, really good ideas can use the occasional refresh. Lemonade is pretty much as old and as good as ideas come, but this year Lemon Perfect managed to leave us pleasantly surprised with its polished, vibrant and eye-catching take on an old classic. They’ve smartly refined the basics -- blending organic cold-pressed lemon juice with organic flavors and using natural sweeteners to reduce calories -- and delicately balanced the formulation to replace sugar with erythritol and stevia without sacrificing flavor. Meanwhile, the brand’s slick branding and bright, inviting design gives it the vibe of an established player, rather than a new startup. We didn’t think lemonade could be improved without losing its broad appeal, but Lemon Perfect has succeeded in doing just that.

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