Culture Pop

Amid this year’s wave of better-for-you functional soda launches, Culture Pop -- a new brand spearheaded by industry veteran Tom First -- came out the gate with the full package. In addition to catchy packaging and on-trend use of probiotics, Culture Pop has differentiated itself through complex (but tasty and refreshing) flavor profiles such as Orange Mango Chili & Lime and Watermelon Lime & Rosemary. To quote its tagline, the “subtly spicy and slightly sweet” concoctions were an easy selection as one of 2020’s best new products.