Hella Bitters & Soda (2020 Flavors)

For the initial two releases in its ready-to-drink Bitters & Soda line last year, one “Dry” and one “Spritz,” New York-based Hella Cocktail Co. treaded relatively lightly when it came to easing consumers into the concept. But with that work done, in 2020 the brand was freed to embrace bolder and brighter flavors with the introduction of Grapefruit, Lemon Lime and Ginger Turmeric varieties. While the featured ingredients may be familiar, the dynamic and precise interplay of sweet, sour and bitter notes in each creates a more vibrant (and functional) drinking experience than suggested by the sum of its parts, and teases at the prospects for further enticing innovations.