Poppi

When launching a new brand into the crowded retail beverage market, it helps to have packaging that pops. And pop Poppi does. The prebiotic soda company unveiled its new name and look in January (rebranding from Mother Beverage) and, thanks to some guidance from its lead investors Rohan Oza and CAVU Venture Partners, its current look is colorful, eye-catching and sleek. Poppi is one of several startup functional soda brands emphasizing gut health to emerge over the past 12 months, putting it right on trend from a liquid perspective. But it’s the dichromatic labels, which highlight the fruit-forward flavors inside the can, that make it one of the most visually exciting packages of the year.