Hoping to revitalize a brand tormented by sluggish sales and angry investors, PepsiCo enlisted hip-hop artist Nicki Minaj to lead a new global marketing campaign for its flagship cola, according to a recent article in the Wall Street Journal. The endorsement deal with Minaj is one piece of PepsiCo’s estimated $600 million marketing budget in 2012, an increase of 15 to 20 percent from last year.
PURCHASE, N.Y., March 29, 2012 /PRNewswire/ — PepsiCo, Inc. (NYSE: PEP), the world’s second-largest food and beverage business, today announced that it and Tingyi (Cayman Islands) Holding Corp. (Tingyi) (0322.HK), one of the leading food and beverage companies in China, have received all necessary regulatory and shareholder approvals required to complete their transaction to create […]
PURCHASE, NY, March 13, 2012 /PRNewswire/ — Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola. “We’re on a mission to get consumers to experience the […]
The Coca-Cola Co., Inc. and PepsiCo, Inc. both said they will change the way they add caramel coloring to their flagship sodas after a study by the Center for Science in the Public Interest revealed the presence of a carcinogen in some containers. The changes were made to avoid a California law requiring products that contain known carcinogens to put a cancer warning on their labels.
Multi-faceted marketing campaign includes national TV, print and online advertising, supporting exciting new products to the Tea category. PURCHASE, N.Y., March 1, 2012 /PRNewswire/ — Lipton, the largest tea brand in the U.S., today kicks off the brand’s most comprehensive marketing initiative to-date with the announcement of an exciting partnership with Grammy Award-winning trio Lady […]
CHICAGO, Feb. 29, 2012 /PRNewswire/ — Noah’s has expanded its beverage offerings to include new oxygen-infused spring water. Available now in Rexam 12 oz. SLEEK® cans, Noah’s Oxygenated Spring Water comes from Adobe Springs in California and contains eight times the amount of oxygen in regular spring water. “We are excited to offer consumers a […]
New ad shows how far NASCAR’s most popular driver will go for the great taste of Diet Mountain Dew PURCHASE, N.Y., Feb. 23, 2012 /PRNewswire/ — Diet Mountain Dew (Diet DEW) is bringing a humorous spin to the 2012 NASCAR season with a new ad that demonstrates how far Dale Earnhardt, Jr. will go for […]
This morning, PepsiCo announced that it would be trimming 8,700 employees — 3 percent of its global workforce — as part of a cost-saving program intended to recoup $1.5 billion in projected expenditures over the next three years. News of the cuts confirmed expectations reported over the past month, and came as the company reported its fourth-quarter and full-year 2011 results.
On the heels of PepsiCo’s announcement that Diet Mountain Dew, Brisk and Starbucks RTD Beverages have each surpassed $1 billion in sales over the past year, Salman Amin, the executive VP and CMO of PepsiCo, penned an article for Forbes about the company’s core strategies in developing and marketing a billion-dollar brand.
Commercial Features Entertainment Icon Regis Philbin PURCHASE, N.Y., Jan. 30, 2012 /PRNewswire/ — Pepsi MAX, the official soft drink of the NFL, today announced that it will debut a new 30-second spot during the Super Bowl and be part of multiple activities during Super Bowl week in Indianapolis. The Pepsi MAX commercial entitled “Check-Out” is […]
It might have seen Pepsi-Cola get leapfrogged by Diet Coke for the number two carbonated beverage slot, but PepsiCo did anoint three core holdings as brands that have sold more than $1 billion in the past year, announcing that Diet Mountain Dew, Brisk and Starbucks RTD Beverages had crossed that threshold.
PepsiCo is a global leader with 22 billion-dollar food and beverage brands PURCHASE, N.Y., Jan. 26, 2012 /PRNewswire/ — PepsiCo (NYSE: PEP) today announced that Diet Mountain Dew, Brisk and Starbucks ready-to-drink (RTD) beverages have each grown to more than $1 billion in annual retail sales, expanding PepsiCo’s portfolio of billion-dollar brands to 22. PepsiCo […]
After nearly five years of using orange juice from a variety of sources, PepsiCo will return to using 100 percent Florida orange juice in its Tropicana Pure Premium products, according to a new report by Beverage Digest, an industry newsletter. The report comes only days after the U.S. Food and Drug Administration (FDA) halted shipments orange juice from Brazil while it tested for traces of carbendazim, an anti-fungal chemical banned in the U.S. Despite the FDA’s recent decision to halt Brazilian orange juice shipments, a PepsiCo executive said that the decision to return to 100 percent juice from Florida was made “some months ago.”
RALEIGH, N.C., Jan. 13, 2012 /PRNewswire/ –– Pepsi Bottling Ventures (PBV), LLC, a joint venture between Suntory International and PepsiCo, today said that Paul Finney has been named its President and Chief Executive Officer. He succeeds Keith Reimer, who retired on December 31st, 2011. Finney had served as PBV’s Senior Vice President, Sales & Marketing […]
