Multi-year partnership includes 7,100 stores in 45 states
MATTHEWS, N.C., April 16, 2012 /PRNewswire/ — Family Dollar Stores, Inc. (NYSE: FDO) today announced it has agreed in terms to a multi-year partnership with PepsiCo, Inc. (NYSE: PEP) to sell its beverages in its 7,100 stores across 45 states. This multi-year partnership provides Family Dollar customers with more beverage choices, while expanding the retailer’s base of national brands.
“At Family Dollar, our goal is to provide our customers with choice, value and convenience,” said Michael Bloom, president and chief operating officer of Family Dollar. “Our partnership with PepsiCo complements our current offerings and gives our customers more of their favorite beverage products, including Pepsi, Mountain Dew and Lipton teas.”
“Family Dollar is a progressive-thinking organization that brings the right brands to its shoppers, leading to customer satisfaction and loyalty,” said Al Carey, chief executive officer of PepsiCo Americas Beverages. “We appreciate the opportunity to serve Family Dollar stores with our brands. It offers Family Dollar consumers a choice, and will also give us the opportunity to see a full array of PepsiCo beverage brands alongside our Frito-Lay snacks.”
Starting today and by May of this year, Family Dollar shoppers will have access to a variety of products from PepsiCo’s North America beverage portfolio, including Pepsi, Mountain Dew, Sierra Mist, Aquafina and Lipton teas. Family Dollar already offers PepsiCo’s Gatorade, Frito-Lay and Quaker products.
About Family Dollar
For more than 50 years, Family Dollar has been providing value and convenience to customers in easy-to-shop neighborhood locations. Family Dollar’s mix of name brands and quality, private brand merchandise, appeals to shoppers in more than 7,100 stores in rural and urban settings across 45 states. Helping families save on the items they need with everyday low prices creates a strong bond with customers who refer to their neighborhood store as “my Family Dollar.” Headquartered in Matthews, North Carolina, just outside of Charlotte, Family Dollar is a Fortune 300, publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO. For more information, please visit www.familydollar.com.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.