Yerba Madre: Cranberry Pomegranate

Blending cranberry and pomegranate with the subtle earthy flavor of yerba mate, Guayaki’s “Cranberry Pomegranate” flavored Sparkling Yerba Mate is a very palatable and mainstream-oriented beverage. The flavor is sweet (they use cane sugar), but not overbearing, while the fruit flavorings impart a raspberry like flavor. Being so close to this ubiquitous tea flavor is a very smart move, with the carbonation being the only element to this tea beverage that is going to be new to the consumer. Plus, we think that the natural caffeine content (80mg per can) gives this product a nice opportunity to grab consumers from the energy drink category. Visually, the 12 oz. can has a very clean, professional look, but it lacks the playfulness that Guayaki has given to its other products. We would only really see this being an issue when it’s right next to their other products as they will likely catch the eye quicker. Overall, a very enjoyable product from Guayaki.