BluePrint Juice: Gold Pineapple Apple Mint

BluePrint’s “Gold Pineapple Apple Mint” is a raw and unpasteurized blend of pineapple juice, apple, and mint. The flavor of this product is straightforward and refreshing, with each of the three ingredients (pineapple, apple, and mint) easily distinguished from the mix. More importantly, since this product hasn’t been pasteurized, the flavors are perfectly intact and the product’s freshness simply blows away anything else on the market. Visually, the clear packaging and minimalist label work are a good complement to the juices inside the bottle. However, we think that a little more effort to develop the brand could be done without sacrificing this approach. As it stands right now, sticker shock (this product is $9) might be the only thing keeping some consumers from thinking that it’s a store brand. Overall, punching up the label would make this a five star product -- it’s that close to perfection.