Chia Star: Blackberry Lime Refresh

Chia Star’s Blackberry Lime is a chia-based beverage whose flavor is a play on the classic raspberry lime rickey. To back its “barely sweetened” callout on the front of the label, the drink uses a blend of sugar and stevia. In this particular flavor, the stevia is definitely something that gets in the way of the enjoyment of the product. Really, this seems to be just an issue with the flavors and the stevia not playing nicely together (unlike the pear and peach juices in the other variety). In terms of branding and packaging, we think that Chia Star has done a nice job of giving this brand its own identity, with an illustrated label that feels like something that’s artisanal and healthy (both of which feel very much in line with where chia is presently at in the market). Overall, we really like the branding and design, but what’s inside the bottle could be improved upon slightly.