The most literal manifestation of Coke Zero’s drinkable advertising campaign is a 23,000-pound, 26-by-36 foot drinkable billboard located at March Madness Music Festival in White River State Park in Indianapolis.
The shift speaks to the faster and more drastic drop of diet soda within the greater fall from grace of carbonated soft drinks, which have now seen a full decade of declines.
For the world’s largest beverage company, the question is no longer whether or not it needs to reinvent itself to thrive but whether or not it can, and if it can, then how?
Sprite LeBron’s Mix is now available in 20-ounce and 2-liter bottles, as well as 16-ounce cans, in convenience retail, value and mass retail locations nationwide.
Beginning March 12 through April 30, applicants can submit their business idea at www.projecthustle.com.
POWERADE’s newest campaign aims to inspire by taking a passionate stand for the potential in every young athlete.
Born on Nov. 16, 1915, the Coca-Cola bottle was the creation of the Root Glass Company in Terre Haute, Ind. With its unmistakable curves and a distinctive contour, the bottle has become a global icon, inspiring a century’s worth of signature moments in film, social history, design and the fine arts.
Both Will Remain Directors through the Company’s Annual Meeting in April
At the recently held Consumer Analyst Group of New York conference, Keurig offered a first glimpse at its highly anticipated cold beverage system.
Coca-Cola Bottling Co. Consolidated today announced it has signed a definitive agreement with an affiliate of The Coca-Cola Company to expand the bottler’s franchise territory to include the Paducah and Pikeville territories currently served by Coca-Cola Refreshments USA, Inc.
When fans visit participating restaurants with Coca-Cola Freestyle now through March 31, they can choose from three Lady Antebellum mixes for a chance to mix it up backstage with the award-winning country group.
The Coca-Cola Company today reported fourth quarter and full-year 2014 operating results.
While Smartwater is still on a big growth curve, so is the entire category.
Amid burgeoning demand for iced tea products, the Coca-Cola Co. today announced that Gold Peak and Fuze Tea are two of the newest additions to its portfolio of billion-dollar brands.
