Dust Cutter: Huckleberry Lemonade

Building upon its lemonade variety, Dust Cutter’s Huckleberry Lemonade adds berry flavoring to create a product that more or less tastes like raspberry lemonade. While we appreciate calling it “Huckleberry” to fit with the brand, this isn’t something that exactly whets the palate when you look at the label. Fortunately, what’s inside the bottle tastes pretty good, with a sugar sweetened formulation (40g per bottle). It's sweet, but not too sweet, with a light mouthfeel and a clean finish. As far as packaging and branding are concerned, the company has successfully created something that’s visually appealing. The text and illustrations on the front give the product a premium, but very approachable, feeling. Between the type treatment and a note that the beverage is from Jackson Hole-based Dust Cutter Beverage Co., the product has a very “cowboy” theme to it. It definitely feels like a good fit for a juice product like this. If there’s anything we’d change, it would be the prominence of the callouts for ginseng and B-vitamins. These things really don’t fit with the rest of the motif. Overall, another nice flavor from Dust Cutter.