Brand News
Apr 2, 2014Last Updated Apr 4, 2014PepsiCo and MLB Properties Extend Longstanding Food and Beverage PartnershipPURCHASE, N.Y. and NEW YORK — PepsiCo, Inc. and Major League Baseball Properties today announced a multi-year extension of their sponsorship agreement,…Mar 25, 20147UP Partners With Music Festival Production CompanyPLANO, Texas — 7UP is set to kick off the electronic music festival season by announcing today a multiyear partnership with Ultra, the world’s leading festival…Mar 24, 2014Pure Leaf Iced Tea Partners With FOOD & WINEPURCHASE, N.Y. — Pure Leaf™ Iced Tea, a product of The Pepsi Lipton Tea Partnership, today announced its partnership with FOOD & WINE to unveil a consumer…Mar 13, 2014Mountain Dew to Offer Video Production GrantAUSTIN, Texas — Mountain Dew® today announced the launch of Green Label Studios: Open Call – a first-of-its-kind nationwide content project inviting content…Mar 3, 20147UP Launches Electronic Dance Music Marketing CampaignPLANO, Texas — In 2014, 7UP® will amplify the EDM energy, community and movement with #7x7UP. This yearlong 7UP® program will bring uplifting experiences to 7…Feb 27, 2014Pepsi Pays Homage to Oscars With Mini Can AdPURCHASE, N.Y. — As an official partner of the 86th Academy Awards®, Pepsi will make Oscar® night one to remember by celebrating cinema and the impact it has…Feb 18, 2014From Pitch to Canvas: Pepsi Celebrates ‘The Art of Football’PURCHASE, N.Y. — #FUTBOLNOW – Pepsi® today officially announced its global creative curation, uniting the exciting worlds of photography, street art and sport…Feb 18, 2014Mountain Dew Teams Up With Country Music SingerPURCHASE, N.Y. — Today, Mountain Dew® welcomes Grammy-nominated country artist Dierks Bentley to the DEW family, creating a dynamic new partnership that pairs…Feb 7, 2014PepsiCo Adds Former Financial Times Chairwoman to Board of DirectorsPURCHASE, N.Y. — PepsiCo, Inc. (NYSE: PEP) today announced the election of Rona Fairhead to its Board of Directors. Mrs. Fairhead will join the Board and the…Jan 29, 2014PepsiCo Donates $1 Million to Bob Woodruff FoundationNEW YORK — As part of PepsiCo’s weeklong Super Bowl fan appreciation activities, the company today announced that the PepsiCo Foundation will donate $1 million…
Jan 24, 2014Last Updated Sep 9, 2015PepsiCo Reports $5 Billion Plans in MexicoThe company aims to focus the plans so that they further support its food and beverage business in Mexico, one of the most appealing markets in Latin America…Jan 22, 2014Aquafina FlavorSplash Launches Marketing Campaign With Teen Pop SingerPURCHASE, N.Y. — Aquafina® FlavorSplash®, a line of sparkling and still water beverages and liquid water enhancers, is kicking off 2014 by encouraging teens…Jan 22, 20147UP Partners With Project 7PLANO, Texas — Gandhi once said, “Be the change you want to see in the world,” and 7UP® is proud to announce an innovative way for consumers to do just that.…Jan 16, 2014Pepsi Announces Promotion for Academy AwardsPURCHASE, N.Y. and KNOXVILLE, Tenn. — As an official sponsor of the 2014 Academy Awards, Pepsi announced today it is giving guests of selected Regal Hollywood…
Jan 24, 2014Last Updated Sep 9, 2015PepsiCo Reports $5 Billion Plans in MexicoThe company aims to focus the plans so that they further support its food and beverage business in Mexico, one of the most appealing markets in Latin America…Jan 22, 2014Aquafina FlavorSplash Launches Marketing Campaign With Teen Pop SingerPURCHASE, N.Y. — Aquafina® FlavorSplash®, a line of sparkling and still water beverages and liquid water enhancers, is kicking off 2014 by encouraging teens…Jan 22, 20147UP Partners With Project 7PLANO, Texas — Gandhi once said, “Be the change you want to see in the world,” and 7UP® is proud to announce an innovative way for consumers to do just that.…Jan 16, 2014Pepsi Announces Promotion for Academy AwardsPURCHASE, N.Y. and KNOXVILLE, Tenn. — As an official sponsor of the 2014 Academy Awards, Pepsi announced today it is giving guests of selected Regal Hollywood…