Keeper Energy Drink: Keeper Energy Drink

Keeper Energy Drink is an Austrian produced energy drink that comes in an 8.4 oz. can. Heard this one before? Yes, it is yet another energy drink to deliver “classic” (aka Red Bull like) energy drink flavor. There’s really nothing else to be said for what’s inside the can. It’s completely unoriginal and has no reason for being aside from to attempt to undercut the price of other brands (a very risky strategy). On the outside, things don’t get any better. The design of the can is sloppy and feels lost in translation (the tagline “keep you in action” should probably be “keeps you in action”). More importantly, it’s hard to imagine any meaningful set of consumers identifying with “Keeper,” which really has no implied image or meaning. Finally, their choice of colors, blue on black, is a mistake as its difficult to read. Unfortunately, there’s really nothing positive to say about this product.