Lumi Juice: Honey Crisp Apple

The concept behind this flavor is straightforward and something that goes nicely with the not overly processed theme of HPP beverages: take a seasonal ingredient (organic honey crisp apples from Virginia) and make a limited release product. The product is extremely flavorful and true to what a ripe honeycrisp apple tastes like. It’s definitely a great showcase for both the ingredient and HPP in that it would probably be very difficult to tell the difference between this and raw juice. That being said, this product can definitely hold its own with other HPP apple juices. As for the packaging, we really like Lumi’s choice of a 10 oz. bottle. It’s just the right serving size, whether it’s a child or an adult consumer, and the label gives the product a clean and appealing presence. We’d love to see some of Lumi's other flavors offered in this smallish format. Overall, we really like the concept and execution of this product, and we hope to see more seasonal offerings in the future.