Mountain Dew Pitch Black: Mountain Dew Pitch Black
Container: 20 fl oz PET
Ingredients
carbonated water, high fructose corn syrup and/or sugar, citric acid, natural flavors, sodium benzoate (preserves freshness), caffeine, sodium citrate, gum arabic, ascorbic acid (to protect flavor), red 40, calcium disodium EDTA (to protect flavor), brominated vegetable oil, blue 1
Nutrition
- servings per container 2.5
- serving size 8 oz
- calories 110
- total fat 0g
- sodium 35mg
- total carbohydrate 31g
- protein 0g
BevNET Review
Mountain Dew Pitch Black is a novelty drink scheduled to hit stores shelves in late August of 2004. Pitch Black combines grape flavor with Mountain Dew original for a taste that is surprisingly refreshing and a bit more mellow than straight-up Mountain Dew. The near-black color will limit this beverage's mass market potential, but it will undoubtedly generate PR buzz which should prompt consumers to give it a try. We don't see curiousity turning into repeat sales; so Pepsi is definitely doing it right by releasing it for a limited time. Overall, a decent beverage and a creative move for Pepsi.
Posted: Aug 9, 2004 (Last Updated: Aug 10, 2004)